Mumbai: The London International Awards (LIA) has revealed its jury lineup for the 2025 Evolution and Creative Use of Data, and Digital and Use of Social Media & Influencers categories. The judging will take place on-site in Las Vegas from September 25 to October 3, 2025, at Encore @ Wynn Las Vegas, where top creative minds from around the world will come together to evaluate groundbreaking work across these rapidly evolving categories.
Gabriel Schmitt, Global Chief Creative Officer at Grey, has been appointed Jury President for the Evolution and Creative Use of Data category. A creative force with more than two decades in advertising, Schmitt has earned top honours across major award shows and two Emmys.
“There are writer’s writers, and for creatives, there are the LIAs. For that reason alone, it is an honor to chair any category there. Now, the opportunity to help shape the conversation around the most innovative work, on Evolution, and how Data informs and shapes amazing ideas in the Creative Use of Data category – is too good. I’m excited to jump in and help point out where our industry is headed,” said Gabriel Schmitt.
Joining him is Samira Ansari, Chief Creative Officer at Ogilvy New York, who will lead the Digital and Use of Social Media & Influencers jury. Ansari’s leadership helped Ogilvy NY earn the 2024 LIA Global Agency of the Year accolade, making her a natural choice for the role.
“Culture is social-first, creator-first – that’s the reality of our world, which also makes it the reality of our work. Every day, agencies and brands are reforging creativity through this incredible framing – pushing our industry in real time, more than ever before. Needless to say, I am stoked to chair LIA’s Digital and Use of Social Media & Influencers Jury alongside global colleagues who are just as excited by the direction we’re headed,” said Samira Ansari.
“We are always excited to see the kind of winners that emerge from these categories,” said Barbara Levy, President of LIA. “The work from Evolution always pushes the envelope in a way that makes the industry a beacon of creativity. Over the years, we have seen data used in the most compelling and creative ways to change businesses. They are inspiring case studies that the industry can learn from. As for Digital, where users swipe faster than the speed of light, good creative isn’t enough. It has to be great to cut through the clutter and to impress the judges.”
2025 Evolution and Creative Use of Data Jury:
Gabriel Schmitt, Global Chief Creative Officer, Grey – Jury President
Cristino Battista, Creative Agency Lead, TikTok, Milan
Jeff Cruz, EVP, Chief Creative Officer, MRM, Birmingham
Debbie Ellison, EMEA CEO, Croud
Ioana Filip, Founder / Chief Creative Officer, International Waters
Sergio Gordilho, Partner / Co-CEO / Chief Creative Officer, Africa Creative, São Paulo
Shinichi Kobayashi, Executive Creative Director / Digital Growth Officer, ADK, Tokyo
Angelo Maia, Creative Director, Wieden+Kennedy, Portland
Kindra Meyer, Executive Creative Director, VERB, Los Angeles
Carren O’Keefe, Chief Creative Officer, Digitas, London
Rey Tiempo, Chief Creative Officer, Minotaur, Manila
Emily Wengert, MD, Global Head of AI Strategy, Huge, Chicago
2025 Digital and Use of Social Media & Influencers Jury
Samira Ansari, Chief Creative Officer, Ogilvy NY – Jury President
Thomas Hong Tack Kim, Chief Creative Officer, Paulus, Seoul
Fura Johannesdottir, Chief Creative Officer, Interbrand, London
Dogura Kozonoe, Chief Creative Officer, MRM Brazil, São Paulo
Tara McKenty, Executive Creative Director AU/NZ, AKQA, Sydney
Burkhard Müller, Chief Digital Officer, Mutabor, Hamburg
Elizabeth Nguyen Son, Head of Social Creative, Monks, Paris
Katariina Ollari, Head of Social & Content, Bob the Robot / The North Alliance, Helsinki
John Petty III, Co-Founder, 14th And Market, Philadelphia
Ashley Rudder, Chief Creator Officer, Deutsch NY, New York
Matt Watson, Chief Creative Officer, Sips&Bites at PepsiCo, London
Anthony Yell, Chief Creative Officer, Razorfish, New York
