Bengaluru: LightFury Games, India’s AAA-focused game-tech studio and the developer behind the upcoming esports title E-Cricket, has partnered with two of global cricket’s most iconic properties — The Ashes and the Big Bash League (BBL) — marking a significant international milestone for an Indian gaming studio.
The partnerships served as the global stage for the unveiling of LightFury’s new E-Cricket logo, which features a sharper, more athletic design language aligned with international competitive gaming standards. The refreshed identity signals LightFury’s transition from early-stage development into a more outward-facing phase focused on scale, brand visibility and global relevance.
As part of the associations, LightFury Games was featured through virtual pitch mat integrations during live broadcasts across The Ashes and BBL matches. These on-air integrations placed the E-Cricket brand at the heart of internationally followed cricket events, delivering visibility across key global cricket markets.
The partnerships represent a critical step in LightFury’s growing participation within the global cricket ecosystem, positioning the studio alongside established international sporting platforms as it works to build a long-term, globally relevant cricket gaming franchise from India.
Commenting on the development, Karan Shroff, CEO and Co-Founder of LightFury Games, said, “Cricket deserves a truly global, world-class competitive gaming IP. With E-Cricket, we’re building that future from India for the world. As we expand into Australia, England, and other major cricket markets, our focus is uncompromising: a high-fidelity, skill-driven experience that stands shoulder-to-shoulder with the best competitive sports titles on the planet.”
Taken together, the The Ashes and BBL associations mark the culmination of LightFury Games’ foundational work and signal the beginning of a broader global rollout for E-Cricket, as the studio moves closer to introducing its AAA cricket esports title to international audiences.
