Monday, September 25, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Limca Launches 30th Edition of Limca Book of Records, Commemorates 50 Years Since Inception in India

by MN4U Bureau
August 14, 2021
in Campaigns, Featured
Reading Time: 3 mins read
A A
Limca Launches 30th Edition of Limca Book of Records, Commemorates 50 Years Since Inception in India
Share Share ShareShare

New Delhi: Commemorating its 50th year in India, Limca – The Coca-Cola Company’s home-grown brand today launched a special edition of Limca Book of Records (LBR) that marks 30 completed years of India’s favorite book of records. This year’s edition honors and celebrates the undefeated spirit of COVID-19 frontline warriors who have courageously led the battle against the pandemic, with a spotlight on their selfless acts of kindness along with showcasing the extraordinary talent and achievers across the country as always.

This year’s Limca Book of Records is a combined edition of two challenging years and celebrates stellar victories and accomplishments in human endeavor, structures, education, defense, government, science and technology, adventure, business, cinema, the natural world, literature, and the arts. Featuring over 4,000 records, the latest edition has masterfully leveraged distinct display pages, reader-friendly infographics, and charts to make it more visually appealing. Along with fascinating new records, the 2020–22 edition also includes Record Rewind capsules of earlier records and Super 30 features highlighting milestones and achievements over the past three decades.

This edition of LBR, marking 30 inspiring years, coincides with brand Limca commemorating 50 years since its inception in 1971. Limca has a deep-rooted connection with India and is widely acclaimed for its unparalleled ability to quench thirst and instill a feeling of freshness. Limca’s brand evolution and new positioning acknowledge and applaud the ‘doers’ in life and their relentless spirit of moving ahead and looking forward no matter how difficult the circumstances. This aligns well with the book’s special COVID-19 feature, which captures milestones, compassionate actions, and innovative ideas that echo the very spirit of the Limca Book of Records – persistence, resilience, and triumph in the face of all odds.

Adding to this, Vijaya Ghose, Editor Emeritus, LBR, said, “This year’s edition of LBR marks a great milestone – 50 years of Limca and the 30 years of the book! Right from its inception, LBR received instant recognition across multiple fields and instilled a ray of hope among people. The first edition of LBR was released in Mumbai in 1990 and was a complete sell-out with the who’s who attending the launch. It’s a tribute to our prestigious records and record holders.”

Speaking about the launch, Thomas Abraham, Managing Director, Hachette India (and former project editor LBR 1988–94), said, “Despite the interruptions and disruptions of the past two years, the Limca Book of Records is back and is celebrating a landmark. I am particularly delighted that I was part of this journey from the inception of the book and am now once again a part of its journey as it leaves 30 editions behind. India at its best marches on.”

Arnab Roy
Arnab Roy

Commenting on the launch, Arnab Roy, Vice President, and Head-Marketing, Coca-Cola India and southwest Asia said, “Over the last one and a half years we witnessed some of the most awe-inspiring stories, which restored our faith in humanity despite it being one of the most challenging times in human history. Limca Book of Records is seen as a comprehensive chronicle of India’s remarkable facets and successes. Featuring the extraordinary record holders has been a privilege for us. Limca pays ode to the doers and signifies its role as enhanced hydration offering to provide full-body rejuvenation and energy for every situation. The brand will continue to evolve and explore new avenues and meaningful associations.”

A few highlights from this edition of the book are the Vande Bharat mission that became the world’s largest repatriation exercise, while Noccarc Robotics, a start-up by Nikhil Kurele and Harshit Rathore developed low-cost portable ventilators; Bharat Biotech in collaboration with the Indian Council for Medical Research developed Covaxin while the Serum Institute of India manufactured Covishield, both approved vaccines that join the gallery of accomplishments on display in the Limca Book of Records.

This edition also celebrates the astounding achievements of India’s green warriors – who looked beyond themselves, to focus on the environment and our planet – in a new environment and sustainability section. They steered sustainability campaigns, focused on waste management, and undertook recycling and other environment-friendly missions. Besides the ‘Environment and Sustainability and ‘Combating Covid-19’ sections, the book also contains sections on ‘100 Years of India at the Olympics’, Thrilling 30s’ and ‘Our States and Union Territories’. The book is available at a special price of INR 550/- exclusively in the Indian subcontinent.

Tags: Arnab Roy Coca-Cola IndiaCoca-Cola IndiaLimca Book of RecordsThomas Abraham Thomas Abraham

RECENT POSTS

Pulse Candy spotlights Lokmanya Tilak’s role in creating Ganpati fest to stoke patriotic fervour
Campaigns

Pulse Candy spotlights Lokmanya Tilak’s role in creating Ganpati fest to stoke patriotic fervour

September 25, 2023
0

Pulse Candy has unveiled a tribute for Ganesh Chaturthi, crafted by artist Arun Nura with a voice-over from actor Shreyas...

Read more
Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio
Advertising

Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

September 25, 2023
0

mSix&Partners, a part of GroupM, has won the integrated media and social duties of Hamdard Laboratories, the oldest Unani medicine...

Read more
Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa
Campaigns

Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa

September 25, 2023
0

The excitement for ICC Men’s Cricket World Cup 2023 is palpable and as a run up to the cricket tournament, Disney+...

Read more
Anmol FruitBix conjures Tutti-Frutti rainfall to drive home product innovation
Campaigns

Anmol FruitBix conjures Tutti-Frutti rainfall to drive home product innovation

September 25, 2023
0

Anmol FruitBix’s campaign brings back perhaps a most cherished childhood favourite – Tutti-frutti. And how much better can it get...

Read more
BC Web Wise wins Joy Personal Care
Featured

BC Web Wise wins Joy Personal Care

September 25, 2023
0

Joy Personal Care has roped in BC Web Wise to handle its digital creative mandate following a multi-agency pitch. The...

Read more
Kellogg’s introduces Chocolate Mmmmeusli
Campaigns

Kellogg’s introduces Chocolate Mmmmeusli

September 25, 2023
0

Kellogg’s announced the launch of its Chocolate Muesli with the tagline, Mmmmuesli. As the tagline suggests, the choco variant offers...

Read more

LATEST NEWS

Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

September 25, 2023
Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa

Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa

September 25, 2023

ANALYSIS

Chrome News Track 24th September: India Canada Diplomatic Row, Election 2024
Analysis

Chrome News Track 24th September: India Canada Diplomatic Row, Election 2024

September 25, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

BBH India appoints Swati Balani as executive creative director
Featured

BBH India appoints Swati Balani as Executive Creative Director

September 25, 2023
0

BBH India has announced the appointment of Swati Balani as executive creative director in Mumbai. She will report to Parixit...

Rupert Murdoch steps down as chairman of Fox, News Corp

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023

MARKETING

The Acko Way: Pushing Boundaries, Welcoming Change
Exclusive

The Acko Way: Pushing Boundaries, Welcoming Change

September 25, 2023
0

When Ashish Mishra started off at digital insurance player Acko in 2020 and wanted to hire a research firm, he...

Subscribe to Newsletters

ADVERTISING

Brands need competence and character; one without the other won’t work: S Subramanyeswar, MullenLowe Lintas Group
Advertising

Brands need competence and character; one without the other won’t work: S Subramanyeswar, MullenLowe Lintas Group

September 22, 2023
0

Delivering a  keynote on ‘Effective Brand Communication & its Impact on Society’ at the World Public Relations Forum on September...

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Pulse Candy spotlights Lokmanya Tilak’s role in creating Ganpati fest to stoke patriotic fervour

Pulse Candy spotlights Lokmanya Tilak’s role in creating Ganpati fest to stoke patriotic fervour

September 25, 2023
Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

September 25, 2023
Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa

Disney+ Hotstar ropes in Kartik Aaryan to say #ItnaSabFreeKa

September 25, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.