Bangalore: Liminal Custody, a leading name in digital asset custody and wallet infrastructure, has announced two significant leadership appointments to reinforce its global and India communications strategy.
Aanandita Bhatnagar has joined as Associate Vice President and Global Head of Brand and Communications, and will be based out of Singapore. She will lead Liminal’s global branding and communications efforts, focusing on strengthening the company’s voice across key international markets. Complementing this, Arnab Das will lead India Communications and Corporate Affairs, anchoring the company’s narrative in one of its most strategic growth regions and deepening its regulatory engagement.
Aanandita brings 23 years of experience in integrated marketing communications, having led brand transformation and reputation campaigns for major technology firms like NetApp, Cisco, and Texas Instruments. “I am eager to build a globally recognized brand for Liminal that is synonymous with security and trust in the evolving Web3 landscape,” she said on her appointment.
Arnab, with over 27 years in journalism and communications across media, fintech, and blockchain, has held leadership roles at CoinDCX and Tap Invest after an illustrious media career at NDTV, India Today, CNBC, and Bloomberg UTV. “India is fast becoming the epicenter for global tech innovation, products and service development hub and for us it goes the same. We’re committed to strengthening this position while driving compliance-first, regulatory-aligned growth through institutional engagement,” said Arnab.
Welcoming the new leaders, Mahin Gupta, Founder of Liminal, stated, “We are thrilled to welcome Aanandita and Arnab to the Liminal team. Their extensive experience in integrated marketing communications and reputation management across the technology and finance sectors is precisely what we need to enhance the clarity and recognition of our brand. Under their leadership, we look forward to significantly boosting our market presence.”
