Mumbai: In a first of its kind for a retail brand in India, Celio in collaboration with Zoo Media will be leveraging LinkedIn influencers to target male professionals on the platform for their new #SemiPresentable campaign. The campaign talks about how working from home during this pandemic has redefined our work lives, especially the way we’re dressed through those endless video calls all day.
The campaign includes collaborations with LinkedIn influencers Vaibhav Sisinty, Yugansh Chokra and entrepreneur Suveer Bajaj, and eight other professionals and entrepreneurs who have been selected based on their brand persona, engagement with followers, follower count amongst others. The influencers will be sharing fun anecdotes of their work from home experiences and why Celio’s #SemiPresentable is the ‘go to’ choice for presentable workwear which doesn’t compromise on comfort and confidence. Instagram collaborations for the campaign feature sports anchor and editor, Suhail Chandhok among others.
Commenting on the campaign, Pratik Gupta, Co-Founder of Zoo Media, and FoxyMoron said, “The pandemic has changed customer behavior, preferences, and challenges. Brands need to pivot to keep up with the changes. It is now more important than ever for brands to understand consumer challenges and communicate solutions effectively on relevant platforms. And that’s exactly what we have achieved with Celio’s #SemiPresentable.. Additionally, I’m really proud that the individual agencies at Zoo Media have, pulled off each distinct medium be it influencer marketing, video or digital, seamlessly and delivered a holistic campaign”
Satyen Momaya, CEO Celio India said, “Celio has been experimenting with a wide range of designs tailored for the evolved WFH wardrobe. And making a connection with our relevant audience was crucial for this campaign. The integrated approach suggested by Zoo Media will help in releasing that objective and setting #SemiPresentable as a trend.”
The campaign was planned and executed by the following agencies of Zoo Media, FoxyMoron (full funnel creative and performance digital agency), The Rabbit Hole (video solutions agency), and Pollen (influencer, creator, and talent agency).