Mumbai: Liqvd Asia, a digital-first advertising agency, has announced the appointment of Mahima Kukreja as Creative Technologist, reinforcing its focus on innovation at the intersection of creativity and technology. With this strategic hire, Liqvd Asia continues to expand its creative capabilities, building a future-ready team geared towards tech-powered storytelling.
In her new role, Mahima will operate as a strategic partner across key business verticals, harnessing her deep-rooted experience in digital, mainline, and technology to deliver immersive and intelligent brand experiences. Reporting directly to Sunil Gangras, Head of Creative Services, she will spearhead initiatives that merge technology with creativity, enhancing both performance and engagement for clients.
The appointment comes on the heels of Liqvd Asia’s acquisition of performance marketing agency AdLift, a move that marks the agency’s ambition to offer end-to-end, data-driven digital solutions with strong creative underpinnings.
With over 13 years of experience at agencies such as Ogilvy, DDB, and Monks, Mahima has developed campaigns for global brands including Tata, Amazon, Mondelez, KFC, and HBO. Known for her multidisciplinary approach, she has consistently pushed the envelope—combining art, code, and copy to craft award-winning, tech-enabled creative.
Sunil Gangras, Head of Creative Services at Liqvd Asia and AdLift, said, “Creativity today needs to be adaptive, immersive, and scalable—and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries.”
Mahima’s appointment comes with global acclaim—she has been selected as a delegate for the Cannes Lions See It Be It programme 2025, chosen from over 1,650 applicants worldwide. She is also serving on the Spikes Asia 2025 Jury for Digital Craft, Social & Influencer, and has judged for D&AD, with her work earning honors from One Show Asia, the Effies, and multiple Kyoorius awards.
In addition to her professional accolades, Mahima is a vocal advocate for inclusive creativity and mental health. She mentors emerging creatives, especially women and queer individuals, and runs FeelFuzzy.in, a platform offering affordable and affirmative therapy for young adults.
Mahima Kukreja, Creative Technologist at Liqvd Asia, said, “I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt—work that moves the needle emotionally, technologically, and culturally.”
