Mumbai: Liva, an ingredient brand from the house of Aditya Birla Group, has announced their partnership with the prestigious Miss Diva pageant as title sponsor. LIVA has been known to redefine fashion with its fluid fabrics to create garments synonymous with comfort and freedom, making this an apt partnership.
Srishti Sahwney, president and global brand director, pulp and fibre business, Aditya Birla group says “Liva celebrates the philosophy of living your flow, of being in sync with the universe so that nothing comes in your way of achieving your dreams. Miss diva embodies the same spirit with each contestant being spontaneous, confident, breaking stereotypes fearlessly. It is a very organic association for us.”
The brands latest digital first campaign promotes the tag line of #LiveYourFlow encourages women to be spontaneous, confident, unhindered and free as they live in the moment.
Rohit Gopakumar, COO, Miss India Organization, added, “We are extremely excited and gratified to have launched the 8th edition of Miss Diva. It is going to be a journey of hard work and perseverance filled with countless worthwhile moments for the contestants. This season, we are also proud to announce our collaboration with LIVA whose natural fluid fashion creations are unique, graceful and high spirited. The brand is a true personification of a Miss Diva.”
The two-part reality series of LIVA Miss Diva 2020 will be aired on MTV India