Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 17 against week 16. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare leading the Most Aired category this week too, followed by Lizol while Aarogya Setu App gets down on the 3rd spot. For the last two spots, we get to see a swap in positions this week, with Colgate Dental Cream moving up to the 4th spot and Colgate Swarna Vedshakti getting down to the 5th spot.
There has been no major change this week too in the pecking order of Most Watched with Ariel becoming the Most-Watched campaign followed Tide Plus Extra Powder and Tide Ultra makes a move and jumps up to the 3rd spot. For the last two spots, we have new entrants, Colgate Swarna Vedshakti and Lifebuoy Range.
Previous week players Reserve Bank of India, Department of Info and Relations (UP), ENO and BYJUS Learning App has been replaced by new entrants. With Lizol leading the chart, followed by previous week’s leader Aarogya Setu App securing the 2nd spot. On the last 3 spots in this category, we have Amul Products, Dettol Toilet Soaps, and Lipton Green Tea.