Top Advertisers
In the Week 36 of Broadcast Audience Research Council (BARC) India data, Reckitt Benckiser Group bagged the top spot with rise in ad volumes from 4683.76 (‘000 secs) to 5201.14 (‘000 secs). Hindustan Unilever Ltd. slipped one spot down and stood at 2nd position with drop in ad volumes from 5208.26 (‘000 secs) to 4142.52 (‘000 secs). Procter and Gamble retained its 3rd spot with rise in ad volumes from 999.21 (‘000 secs) to 1509.12 (‘000 secs). Godrej Group moved one spot up and claimed the 4th position with rise in ad volumes from 749.69 (‘000 secs) to 1137.29 (‘000 secs). Coca Cola India Ltd. slipped one spot down and stood at 5th position with drop in ad volumes from 951.73 (‘000 secs) to 841.74 (‘000 secs). Cadburys India Ltd. retained its 6th spot with rise in ad volumes from 501.13 (‘000 secs) to 770.52 (‘000 secs) followed by Wadia (G) with rise in ad volumes from 471.5 (‘000 secs) to 490.86 (‘000 secs) at 7th spot. Pepsi Foods (G) entered the chart with ad volumes of 451.82 (‘000 secs) and claimed the 8th spot. Google slipped one spot down and stood at 9th position with 437.79 (‘000 secs). Glaxosmithkline Group entered the chart with ad volumes of 403.93 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Lizol all in 1 bagged the top spot with rise in ad volumes from 521.54 (‘000 secs) to 761.64 (‘000 secs). Dettol Antiseptic Liquid slipped one spot down and stood at 2nd position with rise in ad volumes from 625.63 (‘000 secs) to 697.84 (‘000 secs). Harpic Power Plus 10X Max Clean moved one spot up and claimed the 3rd position with rise in ad volumes from 407.83 (‘000 secs) to 650.3 (‘000 secs). Dettol Toilet Soaps dropped from 2nd spot to 4th spot with drop in ad volumes from 576.41 (‘000 secs) to 458.25 (‘000 secs). Mortein Insta retained its 5th spot with rise in ad volumes from 341.13 (‘000 secs) to 395.09 (‘000 secs). Colin entered the chart with ad volumes of 370.82 (‘000 secs) and claimed the 6th spot followed by Harpic Bathroom Cleaner with 300.72 (‘000 secs) at 7th spot and Ultratech Cement with 290.08 (‘000 secs) at 8th spot. Lalithaa Jewellery slipped one spot down and stood at 9th position with ad volumes of 274.3 (‘000 secs). Mortein 2 in 1 Insect Killer was another new entrant in the chart with ad volumes of 271.07 (‘000 secs) and claimed the 10th spot.
