From time immemorial,the homemaker has always been an unsung hero to the traditional as well as the modern family! No matter what, the perfection of our home is always dependent on them.
This Diwali, Lodha Group decidedto salute the spirit of the homemakers in itslatest video. Shot in a pre-Diwali home scene, the video shows the amount of hard work a homemaker puts in to make sure that her family has the best festive experience.
Centered on Lodha Group’s core philosophy of ‘Building a Better Life’, thefilm seeks to establish an emotional connect between consumer aspirations and the lifestyle delivered by the brand. Conceptualized by Social Kinnect,the brand takes the opportunity of festive season to appreciate the homemakers, the real heroes behind the scene, who selflesslyprepare their homes for celebratingDiwali.
Commenting on the digital ad film, Viral Oza, Chief Marketing Officer, Lodha Group said, “Our new film‘Perfect Homes for the Perfect Homemakers’is in line with our brand philosophy of ‘Building a Better Life’. The DVC aims to make every homemaker proud of her contribution in transforming a house into a perfect home. It’s a salute to the unwavering spirit of homemakers who fill our lives with abundant joy and happiness.”
“We’ve been working with the Lodha Group for a while now. In this journey we’ve crossed some milestones and set many examples. As a team, The Lodha marketing team has always been very receptive to ideas that challenge the norm. We wanted to challenge the norm of transactional advertising from every real estate brand by doing emotional advertising that builds the brand. Diwali was the perfect opportunity for us to do so. With this film we’ve targeted the homemaker who plays a very crucial role in the decision making process of buying a home.” – Rohan Mehta , CEO – Social Kinnect
Client: Lodha Group
Production Agency: Kinnect Productions (Social Kinnect)
Director: Pooja Khemani
Producer: ShiibuTholat, DarshanGokani
Actors: Namit Das &Shruti Vyas