Sunday, September 24, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Digital Tech

Logicserve Digital creates the ‘Wave of Freedom’ with Tata Motors Finance

A campaign that’s an ode to celebrate India’s fighting spirit through one of its kind music video

by MN4U Bureau
August 17, 2020
in Digital Tech, Featured
Reading Time: 2 mins read
A A
Logicserve Digital creates the ‘Wave of Freedom’ with Tata Motors Finance
Share Share ShareShare

Mumbai: Year after year, Independence Day has always been that day of the year where each one of us joins together in a celebration of joy, honour and most importantly, freedom. It’s the day when we hold our head high with pride about being born in this country.

But this year is unlike any other. We can’t march on the streets with flags flying high in our hands. We can’t hug our neighbours and congratulate each other on yet another year of independence. We can’t stand outdoors in groups and sing our national anthem. Put simply, we can’t celebrate it the way we always have. Which brings us to the question, ‘how is India going to celebrate Independence Day this year?’

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, crafts a beautiful campaign that highlights how irrespective of the situation, nothing can stop us Indians to come together and celebrate our independence.

So, on this momentous day, the agency conceptualized and executed a unique branded music video that brought together 50+ artists, from all walks of life and all parts of India. Together, they recreated the song Saare Jahaan Se Acha from within the confines of their homes. All these frames were well-coordinated, with everyone expressing their love for the nation in their own unique style, and ultimately forming the “Wave of Freedom” towards the end. The wave represents our Indian Flag with people donning the colours of the flag. This wave unites us, even in this brief period of social separation and also celebrates everything that makes us Indians.

Parminder Multani
Parminder Multani

Talking about the wave this video created within the organization, Parminder Multani, CMO of Tata Motors Finance said, “We did not only want to celebrate Independence Day, but also wanted to celebrate over 60 years of cause of nation building that Tata Motors Finance has put in since existence and shall continue to do so. That’s the legacy of Tata Motors Finance. A brand that has always strived to give stability and strength to customers with its range of products and services.

Through this video, we have achieved to say that the new normal doesn’t have to look any different and it cannot suppress our spirit of celebrating Independence Day . It can still be the same, it can still be the celebration of joy and honour.”

Manesh Swamy
Manesh Swamy

Commenting on how this idea was conceptualized, Manesh Swamy, VP- Creative, Logicserve Digital, said, “We Indians love our festivities, the way we celebrate sets us apart from the rest of the world, but in the current scenarios festivities has taken a back seat and the vibe is not the brightest, but that doesn’t mean we compromise on the celebration and acknowledge what we have. We wanted to show how Tata Motors Finance as a brand is helping a diverse set of people coming together and celebrating their financial independence, and thus a powerful visual mnemonic of #WaveOfFreedom was born.”         

Campaign Link:

 

Tags: Independence DayLogicserve GroupManesh Swamy Logicserve DigitalParminder Multani Tata Motors FinanceTata Motors FinanceWave of Freedom campaign

RECENT POSTS

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content
Featured

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content

September 23, 2023
0

Viacom18 Media has secured a dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches, towards...

Read more
Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Ikea creates musical showcase of a new arrival making a home feel new
Campaigns

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023
0

Home solutions brand Ikea has launched a festive campaign in India themed ‘All Things Festive’. https://youtu.be/b9_QD3Zv4fk https://youtu.be/8rjOI9X3OMY Set to a...

Read more
Music genre ad volumes soar by 9pc during H1 2023: TAM Report
Analysis

Music genre ad volumes soar by 9pc during H1 2023: TAM Report

September 23, 2023
0

According to TAM AdEx-Half Yearly Advertising Report on TV Music Channels, H1 2023 observed 9pc growth in ad volumes compared...

Read more
Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Read more
Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech
Campaigns

Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech

September 22, 2023
0

This Ganesh Chaturthi, fragrance brand Godrej aer unveiled a sensory journey for devotees at the famous Lalbaugcha Raja Ganpati pandal...

Read more

LATEST NEWS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
Ikea creates musical showcase of a new arrival making a home feel new

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023

ANALYSIS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Rupert Murdoch steps down as chairman of Fox, News Corp
Featured

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023
0

Bringing an almost seven-decade career to a close, Rupert Murdoch stepped down from his role as chairman of Fox Corp and News...

Minal Kasturia joins Marathi daily Sakal

Minal Kasturia joins Marathi daily Sakal

September 22, 2023

MARKETING

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Subscribe to Newsletters

ADVERTISING

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints
Advertising

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
0

Chennai-based Vermillion Communications has secured the creative, branding, strategy and digital marketing mandates for Aparna Enterprises and Nexon Paints. Both...

GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023
L&K Saatchi & Saatchi wins Dunkin's integrated mandate

L&K Saatchi & Saatchi wins Dunkin’s integrated mandate

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

September 23, 2023
Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

September 23, 2023
Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

September 23, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.