• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers

To drive Panorama Insights forward, Lotame has appointed Ruby Brenden as Head of Data Products

by Editorial
May 19, 2020
in Featured, Mobile/Digital
3 min read
Lotame Launches Panorama, Data Enrichment Solutions for Marketers, Agencies & Publishers
Share Share ShareShare

International: Lotame (www.lotame.com), the leading unstacked data solutions company that helps marketers, agencies, and publishers find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first, second and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments.

Jason Downie
Jason Downie

“First-party data is a valuable asset, but unfortunately it doesn’t provide the scale marketers need,” said Jason Downie, Chief Revenue Officer at Lotame. “Bridging together customers’ online and offline lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments.”

Panorama offers two solutions: one for marketers and agencies and another for publishers and media companies. Lotame has unveiled three new data enrichment services, powered by Cartographer, Lotame’s powerful ID graph technology:

  • Panorama Insights – Insights offers a varied set of curated data tools and analysis for better storytelling, prospecting, segmentation, and data modeling without cookies required. These tools connect users’ first-party data to second and third-party data across the web, mobile, and over-the-top (OTT) devices from 250+ online and offline data providers, enabling a bigger picture of high-quality audience attributes and affinities at scale.
  • Panorama Buyer – This service ensures media buyers are not missing out on customers and prospects due to cookie blocking. The data-enrichment solution connects attributes and behaviors across a first, second, and third party data enabling the creation of addressable audiences in cookie-challenged environments, like Safari, Firefox, and Chrome, and on all devices and contexts.
  • Panorama Seller – Seller enables publishers to monetize ALL of their inventory across the cookie-challenged web, mobile app, and OTT through direct or programmatic advertising. Similar to Buyer, Seller connects attributes and behaviors across first, second, and third party data, allowing publishers to pass third-party attributes and behaviors into cookie-challenged environments and set exact CPMs.
Paras Mehta
Paras Mehta

“Understanding customer attributes and behaviors is key to our data-driven strategy when working with advertisers,” said Paras Mehta, Business Head – India, at Cadreon. “Data enrichment using high-quality second and third-party data like Lotame’s enables us to draw insights we wouldn’t have access to with first-party data alone. We look forward to leveraging more of Lotame’s data solutions to deliver the exceptional service and results in Cadreon is known for.”

 Tim Hung
Tim Hung

“Improving the lives of consumers around the world isn’t just our mission, but our daily practice,” said Tim Hung, Marketing Director and Lead of Media, P&G Hong Kong & Taiwan. “This requires getting to know those customers through the use of high-quality second and third-party data vetted and verified by Lotame. As cookie blocking becomes more prevalent, data enrichment solutions like Panorama will become even more important for global brands like P&G to understand customers and engage with them in meaningful and respectful ways everywhere they are.”

Jeff Skousen
Jeff Skousen

Partners at launch include Domo among others. “We’re excited to partner with Lotame to power Panorama Insights,” said Jeff Skousen, GM, North American Corp/Ent Sales, at Domo. “By dynamically integrating data and delivering live visualizations, Lotame is providing brands bespoke audience real-time insights in a digestible, actionable format to improve analysis, prospecting, segmentation, and data modeling.”

To drive Panorama Insights forward, Lotame has appointed Ruby Brenden as Head of Data Products. Ruby’s responsibilities include developing Panorama Insights for marketers, agencies, and publishers into a single source for data-driven storytelling and audience creation.

Prior to joining Lotame, Ruby led product development in the measurement, advertiser, and agency landscapes at companies like Havas Media Group, AppNexus, and Comscore. Ruby holds a Bachelor of Science in Computer Science from London Metropolitan University and a Master in Science in Engineering and Technology Management from Portland State University.

“I have spent the last decade helping innovative marketing companies launch products,” said Brenden. “I am excited to launch Panorama, a solution that is exactly what the industry needs as third-party cookies start fading out. Insights will give marketers and agencies a single, trusted place to uncover relevant data stories and build smarter, addressable audiences, which means better advertising for consumers.”

Tags: ID graph technologyJason Downie LotameJeff Skousen DomoLotame PanoramaRuby Brenden Panoroma Insights

Related Posts

Star Maa to telecast new fiction show 'Rani Rudrama Devi' from 18th January at 9 PM
Featured

Star Maa to telecast new fiction show ‘Rani Rudrama Devi’ from 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from the 18th of January every...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Amazon Prime Video Launches ME in Association With Airtel

Amazon Prime Video launches Mobile Edition in association with Airtel

January 13, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.