Mumbai: Indiatimes, the lifestyle brand of Times Internet, has embarked on a new content creation journey with Indiatimes 2.0.
The brand’s new avatar it explains looks to go beyond mere information delivery; it aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes will offer a new style and format of content. The goal it said is to blend humour and quirkiness with narratives. Debates, polls, contests, and tête-à-têtes with influencers on social media will place the audience at the centre stage of India’s most happening scenes.
Abhijeet Anand, business head Indiatimes said, “As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation’s youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigor to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centered around themes such as “Make in India” (showcasing India’s rich cultural heritage and innovation on a global scale), education and personal finance.”
The platform’s new coverage will deliver the latest stories from fields such as lifestyle, tech, travel, personal finance, entertainment and auto. The sole commitment it explains is to create formats that directly resonate with Indian youth, placing them and their interests at the forefront of everything.
