Monday, June 22, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

LOTS launches LOTS24x7 campaign sharing the plight of truck drivers in India

by Editorial
December 26, 2022
in Campaigns
Reading Time: 2 mins read
A A
LOTS launches LOTS24x7 campaign sharing the plight of truck drivers in India
Share Share ShareShare

Lawyer On The Spot (LOTS), an on-road legal service providing company, recently launched a new campaign titled LOTS24X7.

LOTS has collaborated with the All India Transporters Welfare Association (AITWA) to create a 24-by-7 legal assistance helpline. The intent behind LOTS is that it helps empower the truck drivers community, who are usually legally ignorant, as the conventional legal consultation would be very hard to reach them, especially during their odd working hours. It has also ensured to be affordable and accessible to reach its target market. They have rigorously worked towards creating a network for every 50 km of the National Highways and roads under their “BharatMala Project”.

With LOTS24x7, the team is working towards spreading awareness about the distress that commercial vehicle drivers of our nation face on a daily basis. The team spends a whole day with a truck driver to hear their plight. What comes as a result of this is that they open up about the difficulties they have faced while travelling on the highways throughout their long careers; including the harassment they face from policemen, other authorities, and even local people. Furthermore, highlighting how they fight through the common gloomy outlook that truck drivers are usually in the wrong. The whole community drives rashly, is rude and abusive, and is always at fault are a few examples of the incalculable misconceptions that everyone holds.

Himanshu Gupta
Himanshu Gupta

Founder & CEO of Lawyered, Himanshu Gupta aspires to fight such mentality and empower them by providing the best legal assistance. Speaking on the campaign he says, “The vision of this campaign in the long run is to not only raise awareness but also help the people feel legally liberated to a point where they don’t feel any predicament while working.”

View the film here:

Tags: Himanshu GuptaLawyer On The SpotLOTS

RECENT POSTS

Pahadi Story
Campaigns

Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims

June 20, 2026
0

Mumbai: In a category often driven by marketing claims and brand-led narratives, Himalayan produce venture Pahadi Story has launched #TheTruthCampaign,...

Read moreDetails
Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future
Campaigns

Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future

June 20, 2026
0

Mumbai: Jaypore, from the house of Aditya Birla Fashion and Retail, has launched ‘Karigari Ki Kahani: Keepers of the Weave’,...

Read moreDetails
Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh
Campaigns

Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh

June 20, 2026
0

New Delhi: Campus Activewear has announced its entry into the growing neo-casual footwear category with the launch of Élan by...

Read moreDetails
KIKO MILANO
Campaigns

KIKO MILANO unveils new global brand campaign featuring Madonna as Global Brand Ambassador

June 20, 2026
0

New Delhi: KIKO MILANO, Italy’s number one make-up brand, has launched its new global brand campaign featuring global music and...

Read moreDetails
Scaler
Campaigns

Scaler launches #NotDoneAI Campaign with Biswa Kalyan Rath to spotlight the limits of ‘Vibe Coding’

June 20, 2026
0

Mumbai: Scaler, an AI-native technology company, has launched #NotDoneAI, a new digital campaign featuring comedian and writer Biswa Kalyan Rath,...

Read moreDetails
Alite Skincare highlights evidence-based skincare in new campaign featuring Anushka Sen and Taaruk Raina
Campaigns

Alite Skincare highlights evidence-based skincare in new campaign featuring Anushka Sen and Taaruk Raina

June 20, 2026
0

Mumbai: Alite Skincare has unveiled a new digital campaign featuring television actor Anushka Sen and actor-musician Taaruk Raina, spotlighting the...

Read moreDetails

LATEST NEWS

Prime Video

Prime Video unveils 15+ Indian and International titles ahead of Prime Day 2026 across six languages

June 22, 2026
NDTV Profit launches ‘Crypto Minutes’ in partnership with Coinswitch to boost crypto awareness

NDTV Profit launches ‘Crypto Minutes’ in partnership with Coinswitch to boost crypto awareness

June 22, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Sameer Kasare
People

Sameer Kasare joins Music Broadcast as Head – Technology & Infrastructure

June 22, 2026
0

Mumbai: Music Broadcast Limited has appointed Sameer Kasare as Head – Technology & Infrastructure, reinforcing the company’s focus on technology-led...

MARKETING

Lenskart joins Labubu makers POP MART to launch an eyewear collection in the country with Janhvi Kapoor
Marketing

Lenskart joins Labubu makers POP MART to launch an eyewear collection in the country with Janhvi Kapoor

June 22, 2026
0

Mumbai: Lenskart, an eyewear brand, has launched an exclusive collaboration with POP MART in India. The collaboration was unveiled at...

Subscribe to Newsletters

ADVERTISING

Commix Global reinvents talent hiring with rap-led recruitment campaign
Advertising

Commix Global reinvents talent hiring with rap-led recruitment campaign

June 20, 2026
0

Mumbai: In a move aimed at reimagining agency hiring and employer branding, Mumbai-based integrated marketing agency Commix Global has launched...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

In a World of Infinite Content, Distinctiveness Is the New Media Strategy
Authors Corner

In a World of Infinite Content, Distinctiveness Is the New Media Strategy

June 22, 2026
0

Open any application these days and there you go, you find yourself immersed in what is essentially a digital circus....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lenskart joins Labubu makers POP MART to launch an eyewear collection in the country with Janhvi Kapoor

Lenskart joins Labubu makers POP MART to launch an eyewear collection in the country with Janhvi Kapoor

June 22, 2026
Prime Video

Prime Video unveils 15+ Indian and International titles ahead of Prime Day 2026 across six languages

June 22, 2026
NDTV Profit launches ‘Crypto Minutes’ in partnership with Coinswitch to boost crypto awareness

NDTV Profit launches ‘Crypto Minutes’ in partnership with Coinswitch to boost crypto awareness

June 22, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.