Mumbai: In a landmark move, Complan, one of India’s most trusted and iconic nutritional brands, has appointed Lowe Lintas as its creative agency following a fiercely contested multi-agency pitch. This collaboration marks the coming together of two industry stalwarts, with Lowe Lintas poised to spearhead Complan’s next phase of growth and innovation.
A brand synonymous with health and nutrition for decades, Complan now joins forces with Lowe Lintas, an agency celebrated for its unmatched expertise in brand storytelling and consumer insights. With over 85 years of experience in crafting some of India’s most memorable campaigns, Lowe Lintas is set to enhance Complan’s market positioning and relevance amidst evolving consumer expectations.
The creative mandate will be handled by Lowe Lintas’ Mumbai office, focusing on redefining Complan’s narrative and building deeper consumer connections across diverse cultural and sub-cultural landscapes. The partnership aims to reinforce Complan’s leadership in the health and nutrition segment through strategic, insight-driven, and innovative campaigns.
Commenting on this collaboration, Subramanyeswar S. (Subbu), Group CEO & CSO-APAC, MullenLowe Global, said, “It’s an absolute honour to win the strategic and creative mandate for a very special brand like Complan that nourished millions of people in our country. We look forward to growing Complan taller through a new experiential and storied trajectory that will bring the business, the brand, and the audience it serves closer than they have ever been.”
As Complan and Lowe Lintas embark on this partnership, the focus will remain on fostering trust, delivering quality, and creating innovative pathways to engage today’s consumers while building on the brand’s rich legacy.
