New Delhi: Mad Influence, an Influencer marketing platform has launched Mad Studio in Mumbai and Delhi, respectively for the content creators. The platform aims to change the concept of influencer marketing with the launch of Mad Studio benefitting its influencers and the brands they promote.
The unique concept of Mad Studio will pave the way for the influencers partnered with Mad Influence to create good quality professionally generated content (PGC). The newly launched studio offers dance studio, VFX studio, photoshoots and various other top-class facilities required to create the best content that will garner the attention of the influencers from the target audience of the representing brand.
Spread over 15000 square feet space located at Andheri West in Mumbai (8200 sq ft) and Sector-1, Noida in Delhi NCR (7500 sq ft). Located in the primest area of Mumbai, Mad Studio is fully built as per the convenience of its influencers and celebrities. Starting from professional lighting to soundproof rooms, space for broadcast, voice recording, dance and space for workshops every nook and corner of the studio is created as per the needs and requirements for the creators and influencers/celebrities. The studio has professional instructors and videographers who take care of content thus moderating the content quality. It not only provides professional sound, lights and VFX but also well-trained ground staff to create outstanding content. Industry top influencers Chinky Minky, Aadlil khan and Tejas have designed three spaces respectively at MAD Studio according to their desideratum and they are the cover face of the studio.
Mad Studio, the one stop solution provided to content creators already saw prominent celebrities like Honey Singh, Nushrat Bharucha, Nora Fatehi, Dhvani Bhanushali and many others coming for the shoot. This platform not only provides them with the right atmosphere, equipment and right guidance to work on their campaigns but it also helped them to get more and more followers in their social media. Honey Singh gained 1.5 million followers on his Instagram after song promotion of Saiyaan Ji at MAD Studio.
On the launch of Mad Studio, a very elated Gautam Madhavan, Founder & CEO, said, “This is a milestone achieved by all of us at Mad Influence. From the beginning of our journey, we have seen that influencers are going anywhere and shooting content without any proper equipment and we realized that the US is doing similar content but their video quality is far better than our Indian influencers’ video quality. This forced us to think about Mad Studio where our influencers will have a better content creation with the right equipment, right atmosphere and have the right guidance to create content.
Also, we have a strong relationship with the entertainment industry and we are working with T-series, Tips, Sony, and Saregama that have made a possibility of association with celebrities and influencers at the same platform without any prejudice and discrimination. With Mad studio we want to negotiate the thin line between the celebrities and influencers.”