Wednesday, September 27, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

‘Made of Chennai’ to be annual IP of The Hindu Group

Aparajita Biswas, Head of Marketing, The Hindu Group, tells us about the campaign built around Madras Day, effectively creating a ‘Madras Month’ and celebrating it with city dwellers.

by Neethu Mohan
August 10, 2023
in Exclusive, Featured, Print
Reading Time: 3 mins read
A A
‘Made of Chennai’ to be annual IP of The Hindu Group
Share Share ShareShare

Every city holds its own cultural identity and offers myriad cultural experiences through its food, music, arts, traditions, festivals, clothes and more. It is said that Chennai is an emotion and Madras Day is widely celebrated on August 22 to commemorate the foundation of the city Madras (now Chennai). With an objective to celebrate the city, The Hindu Group has launched a campaign named ‘Made of Chennai’.

The stated intent behind ‘Made of Chennai’ is to Pat honour to the city, ignite its spirit, evoke emotions, and foster community, civic pride, and encourage every Chennaiite to participate in the joyous celebration. With various city-led initiatives, ‘Made of Chennai’ will continue to celebrate the vibrant city and engage its people throughout the year, say its creators. August presents the perfect occasion for the city to unite and revel in the celebrations.

Aparajita Biswas
Aparajita Biswas

In a telephonic conversation with Medianews4u.com, Aparajita Biswas, Head of Marketing, The Hindu Group, spoke about the campaign, its scope, and activities planned around the ‘Made of Chennai’ campaign.

“Our unwavering commitment to Chennai is unparalleled. Chennai is a vital market for us, and we have undertaken numerous (edit and marketing) initiatives focusing on the city, advocating development, supporting social causes, and fostering community connections. While we are doing all these, somewhere we needed a celebratory platform which will bring out people from different walks of life, can unite them, and foster the community connect and civic pride. We realised that the Madras Day is the best occasion for the same as  people come together to celebrate the city. We are saying it is ‘Madras Month’. The campaign was started from August 1 and we will be commemorating the Chennai Day on August 22. The campaign is live till September 10 and the celebration will conclude with a food and music festival,” Biswas said.

Activities around the campaign

‘Made of Chennai’ is the umbrella campaign under which multiple activities will be hosted. First up will be the ‘Festival of Chennai’, a month-long celebration commemorating Chennai’s 384th birthday.

This festival will try to encapsulate everything that makes Chennai special, including its people, food, music, arts, and culture.

“To ensure a memorable experience, we have collaborated with historians, city experts and The Hindu edit team who possess deep knowledge about Chennai and its way of life. Additionally, we are working closely with the Greater Chennai Corporation, various civic bodies, CMRL and the Police department to create unique and awe-inspiring experiences that will foster a sense of community and pride,” Biswas added.

Things kick off with a series of digital-led activities, such as trivia quizzes and contests. The campaign will transition to ground experiences from August 11, featuring musical performances, exhibitions and more.

Organisers have onboarded multiple curators, historians, and city experts who know Chennai and its way of life to help curate the festival. Among them are Akhila Krishnamurthi who heads Aalaap. She is curating artistes and performances for the moving stage during ‘Madras Month’, conceptualising and putting together a ‘Music on Wheels’ show.  Entrepreneur, historian and columnist V Sriram, who writes for The Hindu frequently, is helping put together a special supplement on ‘Madras Month’ that will be published on August 22.

Urban Designer and General Secretary of the Madaras Literary Society (MLS) Thirupurasundari is helping with ‘The Hindu Archival Photo Exhibit’ at The Hindu office premises and seven metro stations: Guindy, Vadapalani, Thirumangalam, Koyambedu, Airport, Wimco Nagar and Kathipara Urban Square. The exhibition would be open to the public. People who need to visit the exhibition at The Hindu office premises need to register on a microsite.

‘Made of Chennai – Food and Music Festival’ is curated by food writer, critic and blogger Shabnam. She will be bringing in over 40 food stalls that include Chennai’s favourite street foods, fine dining places and even sushi bars.

“Made of Chennai’ is going to be an annual IP of The Hindu Group. The responses from the readers have been inspirational. On September 3rd we are doing 5K and 10K heritage runs, we opened the run communication two days ago and over 800 people have registered as of now. Hence, 2024 will witness a bigger and better version of this festival,” she added.

‘Hindu-na-Chennai & Chennai-na-Hindu’

The campaign features a multimedia promotional plan, including print, social media, radio, OOH, collaboration with influencers and key personalities and on-ground engagements. The idea is to connect with every individual living in the city through various channels, ensuring widespread outreach.

“This campaign holds immense significance for me, both professionally and personally. The sentiment “Hindu-na-Chennai & Chennai-na-Hindu” resonates with all of us, and what better way to celebrate this vibrant city and its people than by collaborating with a heritage brand like The Hindu? When I moved to this city as a complete outsider 13 years ago, it welcomed me with open arms, enabled me to achieve my personal and professional aspirations, and granted me cherished friendships and well-wishers. It fills me with great pride and excitement to grandly celebrate this city that I now call home,” surmised Biswas.

Feedback: [email protected]

Tags: Aparajita BiswasMade of ChennaiNeethu MohanThe Hindu Group

RECENT POSTS

Indian startups write to TRAI in support of Net Neutrality
Featured

Indian startups write to TRAI in support of Net Neutrality

September 26, 2023
0

Around 128 startup founders, including Zerodha’s Nithin Kamath, Paytm's Vijay Shekhar Sharma, PhonePe's Sameer Nigam, and Razorpay's Harshil Mathur have...

Read more
MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman
Featured

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

September 26, 2023
0

The Media Research Users Council India (MRUCI) held its 29th Annual General Meeting September 26. Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd...

Read more
Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’
Campaigns

Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’

September 26, 2023
0

Haldiram's launched its restaurant television commercial with the tagline "Dhina Dhin Dha". The film marks the brand's evolution from packaged...

Read more
Stayfree ropes in Kiara Advani, PV Sindhu to amplify ‘Talk to sons about periods’ message
Campaigns

Stayfree ropes in Kiara Advani, PV Sindhu to amplify ‘Talk to sons about periods’ message

September 26, 2023
0

Continuing with its award-winning ‘Talk to your sons about periods’ initiative, Stayfree has roped in actor Kiara Advani and shuttler...

Read more
ETML wins digital mandate for Lenskart in Middle East
Featured

ETML wins digital mandate for Lenskart in Middle East

September 26, 2023
0

Growth advertising and analytics company ETML bagged the digital mandate for optical brand Lenskart in the MENA region. ETML will...

Read more
Japanese brand Uniqlo ropes in Katrina Kaif as first Indian Brand Ambassador
Featured

Japanese brand Uniqlo ropes in Katrina Kaif as first Indian Brand Ambassador

September 26, 2023
0

Japanese fashion giant Uniqlo has tied up with actor Katrina Kaif as its first Indian brand ambassador. Uniqlo’s brand ambassador,...

Read more

LATEST NEWS

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

September 26, 2023
Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’

Haldiram celebrates India’s love for food with ‘Dhina Dhin Dha’

September 26, 2023

ANALYSIS

Chrome News Track 25th September: India Canada Diplomatic Row, Share Market-News
Analysis

Chrome News Track 25th September: India Canada Diplomatic Row, Share Market-News

September 26, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman
Featured

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

September 26, 2023
0

The Media Research Users Council India (MRUCI) held its 29th Annual General Meeting September 26. Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd...

Hari Nair joins Tips Industries as Chief Executive Officer

Hari Nair joins Tips Industries as Chief Executive Officer

September 25, 2023

MARKETING

Japanese brand Uniqlo ropes in Katrina Kaif as first Indian Brand Ambassador
Featured

Japanese brand Uniqlo ropes in Katrina Kaif as first Indian Brand Ambassador

September 26, 2023
0

Japanese fashion giant Uniqlo has tied up with actor Katrina Kaif as its first Indian brand ambassador. Uniqlo’s brand ambassador,...

Subscribe to Newsletters

ADVERTISING

Cross-border Influence: Insights from Ujaya Shakya in Nepali Advertising
Advertising

Cross-border Influence: Insights from Ujaya Shakya in Nepali Advertising

September 26, 2023
0

Ujaya Shakya, Founder of Outreach and author of BrandSutra, spoke at the InsightView Series organized by the Advertising Club Madras....

End of a legendary inning, start of another: Piyush Pandey moves to Chief Advisor role at Ogilvy

End of a legendary inning, start of another: Piyush Pandey moves to Chief Advisor role at Ogilvy

September 26, 2023
Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

Hamdard appoints mSix&Partners as integrated media agency for medicine portfolio

September 25, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Star Bharat Announces the Return of Three Beloved Shows: Saubhagyavati Bhava: Niyam aur Shartein Laagu, Savdhaan India: Criminal Decoded and May I Come in Madam?

Star Bharat Announces the Return of Three Beloved Shows: Saubhagyavati Bhava: Niyam aur Shartein Laagu, Savdhaan India: Criminal Decoded and May I Come in Madam?

September 26, 2023
Indian startups write to TRAI in support of Net Neutrality

Indian startups write to TRAI in support of Net Neutrality

September 26, 2023
MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

MRUCI elects Shailesh Gupta as Chairman, Shashank Srivastava as Vice Chairman

September 26, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.