New Delhi: Madison Media just announced that it has been appointed as the Agency-on-Record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH.
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services to students preparing for Medical and Engineering entrance examinations for Class 11th and Class 12th students and foundation courses (covering school boards and junior competitive examinations) for students across Class 8 to Class 10. AESL categorizes its programs into three brands-Aakash Medical, Aakash IIT-JEE and Aakash Foundations The first centre under “Aakash” brand was started in 1988, offering test preparatory services for medical entrance examinations. As of March 31, 2018, AESL has 170 Classroom centres across 103 cities and 23 states/union territories, of which we operate 67 through Franchise arrangements.
Says Mr. AakashChaudhry, CEO and Whole-Time Director, AakashEducational Services Limited (AESL),“We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”
Mr. Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “Aakash offers student training and coaching through as many as 170centresacross 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”
Madison Media has won a host of accounts across the country, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and BBC Media Action in New Delhi
Madison Media has just been ranked the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018. Madison Media has also been voted the Ideal Media Agency, the Most Attractive Media Agency, and No. 1 in Creative Media Thinking, by R3 Scopen Study amongst 59 advertisers in India.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media a part of Madison world which through its 11 companies served last year as many as 550 advertisers.
