National: Simply Fresh, a cooking-oil brand by BN group, has released a new video focusing on the tradition of welcoming Bappa in Maharashtra homes for a set period.
Kiran Giradkar, Group CMO, BN Group says, “Most brands try to force fit in the name of the moment marketing communication. However, we are trying to take our moment-marketing initiatives away from advertising to insightful content which may have nothing per se to do with the brand. Simply Fresh is a brand that is constantly supporting fresh ideas with a role of a facilitator.”
Mohit Ahuja, Co-founder, MAGIC Network says, “It has been our endeavour to create moment related content which adds a newer aspect to what has already been spoken about, as far as at least the advertising space is concerned. We think we have done the same in this case as well.”
To this adds Ankur Jain, Co-founder, MAGIC Network, “The concept of ‘atithi’ has been expounded in this video.An ‘atithi’ is someone who has no fixed day of coming or going. This facet tries to provide an answer to the question of how many days does a household rever their Ganpati idol for each festival.”
Produced by Bhavin Mehta and directed by Zaheerali Furniturewalla of Piixel Street, the Ganesh Chaturthi film aimed to offer a fresh content narrative following the Independence Day film by MAGIC Network on “Azadi Ek Zimmedari Hai.”
Link to Ganesh Chaturthi film –
Link to Independence Day film –
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