Tata Digital has promoted Mahalakshmi Iyer to Director of Brand Marketing. She previously positioned as Associate Director – Brand Marketing at the company.
Updating the new role on her LinkedIn handle, Mahalakshmi shared “I’m happy to share that I’ve been promoted to Director of Brand Marketing at Tata Digital!”
Prior to Tata Digital, Mahalakshmi worked for John Jacobs as Head of Marketing between 2020 and 2022. Before this, she associated with Walt Disney Direct-to-Consumer & International as Strategy and Research Consultant in 2020. Previous to this, she joined Bewakoof.com as Head of Brand Marketing from 2019 to 2020.
Prior to her tenure with Bewakoof.com, Mahalakshmi served for Star TV Network in leading roles between 2015 and 2019. Before this, she worked for General Mills, Infosys, and The Consulting Club. She was a Teaching Faculty at IMS Learning Resources in 2010.
With an ample experience in Digital Marketing, TV, Radio, Print, Outdoor, and Public Relations, She has expertise in Market Research across Media& Entertainment and E-commerce (D2C fashion).
