Mumbai: Denver, a men’s fragrance brand, has teamed up with superstar Mahesh Babu to launch the Autograph MB Collection, a limited-edition luxury Eau de Parfums range co-curated by the actor himself. The brand film showcases Mahesh Babu in an all-black avatar, introducing a dynamic fragrance experience that evolves from fresh daytime notes to rich evening aromas, reflecting his unique style and charisma.
Speaking on the launch, Saurabh Gupta, MD and CEO, HSPL, said, “When we met Mahesh Sir at our last shoot, I dropped this idea. He is a man of perfection, the prince of hearts — humble, grounded, yet larger than life. Consistently delivering superhits and achieving so much, it was time to celebrate his milestones. For a fragrance brand like ours, the Autograph Collection felt like the natural choice, but we wanted to elevate it further. This range is a reflection of his journey — where a simple signature transforms into an autograph. It’s a mark of success, aspiration, inspiration, and luxury.”
Sharing his thoughts on the collaboration, superstar Mahesh Babu said, “I have been associated with Denver since 2018, and every time they bring an idea, it’s different and unique. The thought of co-creating and launching an exclusive collection of repute was truly exciting. Denver has been redefining luxury while keeping it accessible, and their idea of celebrating success deeply resonated with me. That’s what inspired me to collaborate on this journey. I hope you all will embrace the Autograph MB Collection with the same passion with which it was created.”
The Autograph MB Collection features signature accords — Monday Magnet, Saturday Sunset, and Wicked Wednesday — and is positioned at the top of Denver’s product lineup. Designed for men who value character, sophistication, and refinement, the range offers a premium sensory journey that celebrates Mahesh Babu’s success story. Through this collaboration, Denver expands its footprint in the luxury fragrance segment while delivering a product that embodies aspiration, elegance, and personal expression.
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