New Delhi: MainAd, an advertising technology company that specialises in display and targeting ad campaigns, introduces their flagship proprietary technology, Logico at Ad:Tech 2018. With the launch of Logico, MainAd aims to improve the efficiency of programmatic advertising for brands.
Logico is a self-learning programmatic technology which incorporates a blend of data-driven practices and machine-learning models to render predictive analytics, enabling information to be extracted in real time. In India, Firstcry has been MainAd’s first and longest standing retargeting partner since 2015. By using MainAd’s proprietary programmatic bidder, Logico, Firstcry has achieved impressive campaign results. The campaign has further set a benchmark in the digital space by receiving increased sales volumes by over 5 times from the year 2016 to 2017.
MainAd is the only company to integrate Reinforcement Learning, enabling the technology to train its machine learning algorithm. This is an endeavor by the company to disrupt the retargeting industry with improved and efficient programmatic advertising. The bidder element of Logico of is built on Google’s Open Bidder API, that renders a customised approach to campaign management, combined with latest technology developments to drive successful advertising performance.
Marino Gualano, General Manager & Co-founder at MainAd says, “We are excited to launch our flagship proprietary technology in India at Ad:Tech 2018. In this era of digital invasion, ad retargeting plays a very crucial role in achieving heavy traffic and incremental sales. Logico’s ability to extract and utilise data by using machine learning capabilities will further contribute to boosting and building great ad campaigns.”
Larraine Criss, Chief Product Officer at MainAd adds, “We focus on performance in display and retargeting through our enhanced programmatic understanding and skills. We pride ourselves to be the first ever retargeter to be using Reinforcement Learning. By having an in-depth understanding of industry patterns and customer behaviours, this flagship technology will further contribute to maximising efficiency, leading to stronger ad campaigns.”
The Google Cloud Platform team further adds, “The explosion of new tech compounded with a huge cultural shift in the way people interact with brands online has turned the ad tech world on its head. Taking the charge are key innovators like MainAd, an experienced ad retargeting company that’s purely focused on performance results.”
Logico’s intelligence is designed to match every single user to every single placement, to define a unique targeting and bid for that specific opportunity. Advertisers benefit from the machine learning capabilities to foresee customer behaviour, thus tailoring the approach to executing each campaign successfully with MainAd.