Mumbai: Makani Creatives has partnered with global lifestyle brand Police, owned by the De Rigo Group, to launch a campaign celebrating the brand’s two-year partnership with Indian cricket star KL Rahul. The sports icon will represent Police across India and the Middle East—regions where the brand’s stylish, dynamic, and adventurous spirit resonates deeply with consumers.
This campaign not only marks the beginning of Police’s collaboration with KL Rahul but also introduces the brand’s global positioning, “Audacity Wanted,” tailored for the local market. The campaign celebrates modern masculinity defined by individuality, authenticity, and the courage to embrace all facets of life. KL Rahul will feature prominently in various campaign assets, offering a fresh, localized interpretation of “Audacity Wanted.” The synergy between Rahul and the brand reflects his ability to excel under pressure while maintaining a down-to-earth persona. Whether leading his team on the field or showcasing his distinctive style, Rahul symbolizes the modern man’s journey to self-realization.
Talking about the campaign, Pavan Punjabi, Chief Integration Officer of Makani Creatives, said:
“The core of Audacity Wanted – being your authentic self – resonates deeply with both the brand Police and KL Rahul. We felt it was important to interpret this concept in a way that connects with Indian audiences. The campaign draws inspiration from India’s celebrity culture, where cricketers are idolized. And hence the core of the Audacity Wanted India campaign: to be like Rahul, you need to be like you.”
Barbara De Rigo, Chief Marketing Officer of the De Rigo Group, added, “KL Rahul is an embodiment of everything Police stands for—determination, confidence, and an unwavering sense of individuality. His passion for his sport and his unique personal style make him a standout figure both in the world of cricket and fashion. His partnership with Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle.”
KL Rahul expressed his excitement about the collaboration, stating, “Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represents innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.”
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