The website of Catalyst Entertainment Consultancy, which is said to be a unique concept in the Indian Entertainment Industry, from Kerala was launched by actor Mammootty.
Catalyst (catalystco. in) is a venture by Vivek Ramadevan, who has more than 2 decades of experience in celebrity and brand management, advertising, and Public Relations.
Catalyst Entertainment Consultancy’s Vision is ‘to bridge the art and business of entertainment and facilitate both bringing joy to the world’. Catalyst’s uniqueness is that it is a one-stop space for various services offered by different entities, even in an evolved industry such as Bollywood. The services provided by Catalyst include Project Designing (which means putting together films), Marketing & PR of movies, Celebrity Management, Casting, and Celebrity Coordination under one umbrella.
Vivek’s credentials include introducing Padmapriya to Malayalam cinema with ‘Kaazhcha’, introducing the concept of ‘artist management in the Malayalam film industry, facilitating the entry of Dulquer Salmaan in ‘Second Show’, pioneering the concept of ‘marketing’ films in the Malayalam film industry, besides ‘designing’ films such as Peranbu, Mamangam, and Bro Daddy.
Catalyst today manages directors Ranjan Pramod, Vysakh, and cinematographer Vishnu Sarma. Actors namely Padmapriya, Honey Rose, Priya Anand, Srindaa, Sudev Nair, Durga Krishna, Priya Prakash Warrier, amongst others.
Speaking about his new venture, Vivek said, “I have been in the cinema industry in various capacities for 18 years now, and it’s my learning that led to the unique concept of Catalyst Entertainment Consultancy. All that I have done would not have happened without the support of so many talented actors, directors and producers who believed in me and what I had to offer when I was ‘selling’ ideas that nobody had heard of. I am still learning about this amazing combination of art and business that is entertainment. I only hope that through Catalyst, I can contribute more and give back something to the industry which has given me a lot of good memories over the last 18 years.”