Mumbai: Manforce Condoms a condom brand from Mankind Pharma has launched a campaign #PyaarMeinHigh to celebrate Valentine’s Day week.
The brand aims to celebrate the entire ‘Love Week’ rather than just being limited to Valentine’s Day. The brand conducted a social experiment in collaboration with Gaurav Kapoor, a stand-up comedian and influencer. A vox-pop film that features individuals from diverse age groups and captures the essence of the best gifts people have given or planning to give to their loved ones.
Through this film, the brand aims to highlight the message that this Valentine’s Day, give your partner a bouquet from the Manforce HIGH Condom Range. Resonating with #PyaarMeinHigh theme, Manforce Condoms has introduced High Condom Range bouquets offering an option to choose from Kiwi Paan and Double Apple flavours.
The brand has also collaborated with stand-up comedians such as Harsh Gujral, Gaurav Kapoor, Rajat Sood, Satish Ray and Inder Sahani as part of the campaign..
The brand has also implemented a user-generated content strategy to enhance engagement and broaden the campaign’s reach. The #PyaarMeinHigh challenge invites participants to share reels, videos, or pictures showcasing the best gifts they have given their partners, tagging the brand with the hashtag #PyaarMeinHigh. The brand will choose four winners, each receiving a different cash prize. However, one winner will cash a prize of up to Rs. 1 lakh. The winners will be announced on 23 February.
The brand has also integrated meme marketing.
Joy Chatterjee, AVP of Sales, Marketing, Mankind Pharma said, “Our objective has always been about connecting with our target audience in new and meaningful ways. This time with #PyaarMeinHigh, we intend to not just celebrate love but spread joy that strengthens connections more deeply. Our campaign #PyaarMeinHigh is a testament to our commitment to celebrating love in all its forms, and for the same, we have implemented various marketing approaches to ensure the message reaches far and wide and people join us together in celebrating the power of love”.
