Mankind Agritech Pvt Ltd has entered into a partnership with the agri business division of ITC Ltd to empower the Indian farming community with technology-enabled sustainable agricultural solutions. The partnership is aimed at enhancing agricultural productivity and support farmers’ livelihoods.
Mankind Agritech will collaborate with ITC’s MAARS initiative, a “phygital” ecosystem combining physical and digital solutions to empower farmers. ITCMAARS delivers a range of crop-agnostic hyperlocal services, enabling farmers to adopt environmentally sustainable practices.
The collaboration will enrich Indian agri spectrum by leveraging Mankind’s expertise in agricultural inputs. Additionally it fosters demand-responsive value-chains, and promotes climate-smart agriculture to empower farmers.
Partha Sengupta, President Mankind Agritech said, “We are very proud and delighted to announce this strategic partnership in agriculture with one of India’s major conglomerates – ITC Limited, which has been a pioneer in the field of farmer empowerment. By conducting on-ground collaborative team activities and showcasing product performance through demonstrations and consultation services, this initiative aims to bridge the gap between the Indian agrarian community and their advisory needs with regards to the latest sustainable agri-input solutions that also address environmental concerns.”
“Weedicides, insecticides, fungicides, plant growth regulators, and biologicals are just a few of the cutting-edge crop care solutions that Mankind Agritech will provide to Indian agriculturists, enabling them to maximise their produce while ensuring easy accessibility to world class quality products at affordable Indian prices.”
Rajnikant Rai, Divisional Chief Executive, Agri Business Division, ITC said, “The ITCMAARS ‘Phygital’ model encompasses physical engagement on the ground with FPOs as the pivot, whilst bringing the power of digital technologies to farmers in the form of a super app and offerings. It also enables delivery of high-quality products such as farm inputs to the farmers right at the village level through partnerships with leading Inputs companies. The platform is also building an ecosystem for new age AgTech startups to ‘Plug and Scale’. ITCMAARS aims to progressively cover as many as 4,000 FPOs, empowering 10 million Indian farmers by 2030.
“This partnership between Mankind Agritech and ITC is yet another important step towards ITC’s vision to usher in Next Generation Agriculture and ensure that Indian farmers have access to the best in class sustainable agri-input solutions right at their doorstep”.
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(This information is published from a press release.)