The Mannequin Challenge is sweeping social media, with everyone from police forces, students and celebrities taking part. From Hillary Clinton to Sonakshi Sinha , from Varun Dhawan to John Abraham everyone has participated in these frenzy. Indian Corporate are not lagging behind. Pantaloons’ #MannequinChallenge video is going viral. While many others are trying to follow same pursuit. Team Pumpkin, a digital marketing agency nailed the challenge and the video has already received more than 1.2k view within 12 hours.
Swati Nathani, CBO, Team Pumpkin Mannequin challenge has taken the world like a storm. It started as activity by American teenagers posting the video for fun in mid-October. But the trend got viral and every brand, from celebrities to politicians, from agencies to corporate everyone is leveraging this trend to increase their digital presence. Though it was not a planned digital marketing campaign, but it has certainly made a dent in the digital universe.
Team challenges are one of the best methods to create a genuine connection between teams, especially the fun tasks. Mannequin Challenge requires a combination of team effort and desire to do something out of routine. Hence we decided to perform #MannequinChallenge.
Mahesh Patel, Head of Marketing & CRM, ShopCJ Network Often, the simplest ideas deliver the biggest hits. This challenge goes to show how powerful social media can be and we at Shop CJ love a good challenge. It almost seemed to have become an overnight rage. We love a good challenge here at Shop CJ & thought we’d do a good job of the execution.
Shop CJ has a young & exceptionally creative team that knows how to have fun on the job. We figured our unique take on the Mannequin challenge would be a great way to showcase what goes on behind the scenes here and it sure was! The views, engagement and other success metrics are add-ons, the bigger picture here is that you’ve built a personality for your brand.
Pantaloons took up the challenge and even ran a contest around it. Guess the number of human mannequins in this video shot at one of its stores, said the fashion brand, to win gift vouchers. VML, the brand’s digital agency, created the campaign.
Media Moments, an agency based in based in Banglore also gave it a try.