Mumbai: Kartik Aaryan recently announced his association with India’s biggest Indian wear brand – Manyavar on Instagram in the most unconventional way. He changed his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan. This was accompanied by an announcement post where he seen in a green sherwani. The announcement was preceded by a string of teasers where Kartik teased his fans about something new coming up.
“I am extremely excited about this association! I have personally seen and loved the collection that Manyavar has curated. This association will show a really different avatar of mine, an avatar which will be traditional yet contemporary, rooted yet modern. Manyavar’s interesting outlook towards Indian wear and beautiful communication pieces have always caught my imagination. Hence when the opportunity came, I was completely thrilled to collaborate” quipped Kartik.
Quoting on this, Kumar Saurabh, Chief Business Officer, Manyavar, said “Manyavar has seen an exponential rise which has been fronted by constant innovations in our offerings. We have a strong focus on our youth product line with an underlying fresh and fashionable approach, and hence I feel that our association with Kartik is completely in sync with our plans. Our youth connect will only become stronger and better.”
Commenting on the announcement, Avijit Dhar, AVP Marketing said “We were really excited to associate with Kartik. His youthful charm and his penchant for style are in complete synergy with Manyavar’s brand persona. We have just shot a brand film with Kartik on an interesting, never-explored before concept and the output is fantastic! I am sure viewers will love it when the film releases.”