Mumbai: While the country battles the ongoing Coronavirus pandemic, the leading Marathi movie Channel – Zee Talkies has attained the No.1 spot with 165 GRPs, surpassing all the Marathi general entertainment, news, music and movie channels both at Maharashtra Urban and Urban + Rural levels. The time spent on the channel has grown significantly to 138 minutes in Wk 14. The reach has attained a top stop for 3 consecutive weeks in a row and stands at 36.1% (Wk 14) in the Marathi genre (except Marathi news).
While viewers act responsible towards the society and practice social distancing, Zee Talkies had the perfect remedy to drive away their boredom. The latest offering of ‘Talkies Premier League’ coupled with robust programming has created a lot of affinity amongst the audience. Talkies Premier League kick-started with blockbuster movie ‘Tumbbad’ that was presented to viewers in Marathi. It garnered a remarkable TVR of 3.4. In the coming weeks, Zee Talkies aims to continue its winning streak by constantly innovating and offering audience-centric content. Zee Talkies will continue to enthrall its viewers with its interesting line-up of movies under ‘Talkies Premier League’ and will feature entertaining titles like Hampi, ‘Khari Biscuit’, ‘Aaltoon Platoon’ to name a few.
Speaking about the same, Bavesh Janavlekar, Business Head, Zee Talkies said, “Over the past few weeks, the entertainment has seen a massive shift in consumption patterns across genres. The movie’s genre has seen unprecedented growth as they have fresh content to offer every day. With the launch of Talkies Premier League it has been our endeavor to provide our viewers with unadulterated entertaining content. The premiere of Tumbbad was well received by our viewers across Maharashtra. With an exciting line-up, Zee Talkies promises to keep their viewers entertained in the future.”
In addition, the devotional shows Gajar Kirtanacha and Man Mandira continue to play a vital role in keeping the state’s spirits high and rekindling hope with viewers in these trying times.
With its promise of best of Marathi films and nonstop fun through mash-ups, Zee Talkies will continue to provide quality entertainment to the audiences of Maharashtra.
Source: BARC |TG: 2+ l Market: MH l Period: Wk. 14’20 l Time band: 0200-2600 l All day’s l 24 Hrs