New Delhi: Maruti Suzuki India Limited (MSIL), a passenger vehicle manufacturer, has unveiled an exciting new campaign, “More Power to Your Play”, for its flagship compact SUV, the Brezza. With Bollywood Gen Z superstar Kartik Aaryan as the newly announced brand ambassador, the campaign embodies the spirit of young India—dynamic, adventurous, and unapologetically authentic.
Brezza, India’s highest-selling compact SUV with over 12 lakh units sold, continues to set benchmarks in its segment. Powered by the next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology, the Brezza offers a blend of power, style, and premium features designed for India’s aspirational youth.
Kartik Aaryan brings his youthful energy and charm to the campaign, showcasing how the Brezza aligns perfectly with the vibrant lifestyles of modern Indians. Set against contrasting backdrops of rugged landscapes and urban cityscapes, the campaign highlights Brezza’s versatility as a companion for both city adventures and offbeat explorations.
Speaking about the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan’s dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories.”
Banerjee also noted Brezza’s remarkable success in India, “Since its inception, Brezza has established itself as India’s highest-selling compact SUV with over 12 lakh units sold. Notably, over 36% of our customers are first-time buyers, demonstrating Brezza’s strong appeal and value proposition among young aspirational Indians.”
Expressing his excitement about the partnership, Kartik Aaryan shared, “The Maruti Suzuki Brezza perfectly mirrors the spirit of today’s youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like HUD display, 360-view camera, 6-speed automatic transmission with paddle shifters, etc., makes the Brezza a perfect partner for those who love to live life in their own style. The campaign’s essence, ‘More Power to Your Play,’ truly resonates with my belief in living life authentically.”
The Brezza’s standout features include:
- 1.5L engine with Progressive Smart Hybrid Technology.
- Advanced transmission options: 6-speed automatic with paddle shifters and 5-speed manual.
- Premium tech enhancements: Head-Up Display, 360-view camera, and SmartPlay Pro+ infotainment system.
- Connected features: Over 40 features ensuring seamless convenience and connectivity.
- Electric sunroof: Adding sophistication and enhancing the driving experience.
The integrated “More Power to Your Play” campaign will roll out across television, digital, outdoor, and social media platforms. With its high-energy visuals and engaging storytelling, the campaign captures the Brezza’s bold, stylish persona while reflecting the spirit of India’s young, aspirational drivers.
