Bengaluru: SharkNinja APAC has launched its first India marketing campaign featuring Bollywood actors Ananya Panday and Chunky Panday, marking a significant milestone in the company’s India growth strategy following its market entry in April 2026.
The multi-phase campaign introduces the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker, leveraging the real-life father-daughter duo’s chemistry to showcase the brand’s problem-solving approach for modern Indian kitchens.
Built around relatable household interactions, the campaign uses humour and familiar family dynamics to highlight the convenience and versatility of Ninja’s products. For the Ninja Blast Portable Blender, the brand rolled out a two-phase teaser campaign playing on the phrase “tired of chunky,” before revealing the product’s portability and blending capabilities. Meanwhile, the Ninja Combi campaign portrays Chunky Panday as a “Cooking Ninja,” preparing a range of dishes—including samosas, cakes, dhoklas and idlis—using a single appliance.
The campaign forms part of SharkNinja’s strategy to combine its global product innovation with culturally relevant local storytelling as it seeks to build awareness and consideration for its kitchen appliance portfolio in India.
Commenting on the launch, Mrunmay Mehta, MD & Country Head – India, SharkNinja APAC, said, “As we build SharkNinja’s presence in India, it was important for our first campaign to feel culturally relevant while staying true to our problem-solving approach. The natural dynamic between Ananya and Chunky Panday mirrors the energy of modern Indian homes, making them a strong fit for this launch.”
Speaking about the collaboration, Ananya Panday said, “I really enjoyed working on this campaign because it brought out the relationship I share with my father in such a natural way. We got to be ourselves while doing something we both genuinely enjoy, which is spending time around food and cooking. I’m delighted to be associated with such an iconic global brand in this space.”
Chunky Panday added, “For me, the kitchen has always been a place for conversation, laughter, and shared moments. Doing this campaign with Ananya made it even more special, because our equation brought that same sense of warmth and fun to the screen. I’m thrilled to be associated with Ninja, such an iconic and trusted global brand.”
According to the company, the campaign showcases how the Ninja Blast addresses on-the-go blending needs, while the Ninja Combi 14-in-1 Multicooker offers multiple cooking functions designed to cater to the variety and pace of Indian home cooking.
With its first locally developed campaign, SharkNinja aims to strengthen its brand presence in India by combining celebrity-led storytelling with product innovation, positioning its Ninja portfolio as a solution for evolving consumer lifestyles and modern kitchen requirements.
