Mumbai: MasterChow, a ready-to-cook Asian cuisine brand, is set to redefine home-cooked Chinese food with its latest ad campaign featuring celebrity chef Ranveer Brar. The campaign, airing on MasterChef India, amplifies the brand’s core philosophy—delivering convenience without compromising on taste, quality, or authenticity.
At the heart of this campaign is MasterChow’s commitment to ‘Asli Chinese’—a taste profile that blends authentic flavors with the bold, unmistakable essence of Indian-Chinese cuisine. For decades, Indian households have loved Chinese food, yet they’ve often faced a choice between heavily localized desi versions with random sauces or hard-to-pronounce, inaccessible authentic ingredients. MasterChow bridges this gap, creating sauces that strike the perfect balance of real flavors, premium ingredients, and convenience—crafted specifically for the evolved Indian palate.
Speaking about the campaign, Chef Ranveer Brar shares, “Cooking Chinese food at home isn’t easy, but with MasterChow’s sauces, you have everything you need to recreate authentic flavors effortlessly. MasterChef India celebrates home cooks who explore new flavors and techniques, and in many ways, MasterChow is helping Indian households do the same when it comes to Chinese.”
Today’s consumers seek instant gratification—complicated recipes are a luxury. Recognizing this, MasterChow introduces the Chowmein Sauce, a game-changing all-in-one blend that eliminates the need for multiple ingredients while delivering restaurant-quality stir-fry noodles in minutes. Made with real, high-quality ingredients and free from MSG, this sauce is designed for effortless cooking, catering even to those with just a few minutes to spare. The lineup is completed by the Chilli Garlic Sauce and Manchurian Sauce, making it easier than ever to whip up the perfect ‘Asli Chinese’ meal at home.
Vidur Kataria, Co-Founder of MasterChow, adds, “We’ve spent time deeply understanding the evolution of the Indian palate. There was a time when Chinese food in India meant either street-style versions loaded with random sauces or authentic dishes that felt foreign and inaccessible. With MasterChow, we’re creating a new taste profile—the perfect balance of authentic flavors tailored to the Indian palate. That’s what ‘Asli Chinese’ is all about. Our Chowmein Sauce embodies this philosophy, making it effortless for anyone to cook a great bowl of noodles without the hassle of complex techniques.”
MasterChow continues to carve a niche in the fast-growing ready-to-cook segment, reinforcing its position as the go-to brand for home-cooked Chinese. This campaign, along with a long-term partnership with Chef Ranveer Brar, strengthens MasterChow’s credibility and visibility, ensuring it remains at the forefront of Indian kitchens.
To maximize impact, the campaign will be supported by digital-first activations, including social media teasers, recipe inspirations, and behind-the-scenes content from the shoot. Viewers can expect interactive consumer engagement initiatives that bring them closer to the ‘Asli Chinese’ movement.
