Kochi: Mathrubhumi, one of the top 10 dailies in the country, celebrated its 98th anniversary by bringing out a 40-page special issue on 18th March, 2021.
Mathrubhumi always led the way in ensuring the print dominance in Kerala stays intact. This included an Onam celebration, Diwali celebration, although Diwali is not a big festival in Kerala and two shopping festivals where advertisers were given an opportunity to showcase their businesses to our readers. These brought in many non-print advertisers to Mathrubhumi which is also benefiting the competition.
Speaking about the special issue, M V Shreyams Kumar, Managing Director, Mathrubhumi Group said “Print in Kerala is unlike print anywhere else and the exclusive and quality audience Mathrubhumi delivers makes it a compelling proposition for the advertisers. As a challenger brand, we are committed to innovations and win-win partnerships with clients which Kerala has never witnessed. Our Initiative AdImpact is just in line with this vision. I congratulate the entire team at Mathrubhhumi who toiled to make the special issue a success and I also thank all our advertisers for their support”