Kochi: Ahead of Onam, where various national and regional brands focus their marketing might on the state to capitalize on the frenzy. Kerala’s formidable media group Mathrubhumi hosted the Kerala 2.0 conclave on consumer durables and kitchen appliances and mobile phones.
The famous branding consultant and guru Harish Bijoor spoke as a key note speaker at the conclave, emphasising on the role played by digital technology in the present times he said no business institution can sustain and grow without digital technology and if anyone wants to bring more investment and growth in the business one has to play according to the needs of the industry’. He also focussed on the importance of market surveys and need for a strong market research to know a market and creating changes one wants to make in a brand/ product.
Mr Shreyams Kumar, Jt Managing Director spoke on the optimism of reviving the market and increasing consumer spends for the upcoming festive season which was badly affected last year due to Kerala floods. Mr P S Kamal Krishnan, National Head- Mathrubhumi Integrated Media Solutions presented an in- depth research study on Kerala consumers.
Different panel discussions were conducted in the conclave on the theme – A New Consumer Culture in Kerala Market. P Sudheer P, Sr General Manager & Regional Head- LG Electronics, Sayyed Hamid, Founder& Chairman- Fone4, Peter Paul, Managing Director-Pittappaillil Agencies, Sanjeev Jain, National Sales Head- Godrej Appliances, Neha Gadhi- Director, Stovekraft Ltd, Dinesh Garg, Executive Vice President – TTK Prestige, Sanjay Kumar,Head, Sales – Maya Appliances, PareedKannankandy, Managing Director –Kannankandy Group were actively involved in discussions. Sunil Nambiar and Naveen Srinivasan, Cluster Heads of Mathrubhumi Group also participated in the panel discussion, Known financial journalist, Joe Scaria lead the sessions as moderator.
The conclave was attended by well-known Managing Directors, CEO’s and CMO’s of national and International brands.