Kochi: Onam the biggest celebration of the year is headed Malayalee’s way. It is considered to be an occasion when most of the purchase decisions in Kerala are made. The occasion triggers off the nation’s annual festival shopping binge as both domestic and multinational firms make a beeline with the specific selling campaigns, offers and freebies to grab the attention of the customers. Given this, Mathrubhumi Group will be hosting first of its kind trend setting initiative Kerala 2.0: Conclave on Consumer Durables, Kitchen Appliances and Mobile Phones on 17th July, 2019 at Grand Hyatt Convention Centre, Kochi.
The well-known brand thinker and practitioner Harish Bijoor is the keynote speaker at the conclave and will be speaking on ‘To market to market, to buy a fat market share’ followed by panel discussions on consumer durables, kitchen appliances and mobile phones.
M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Group said “The Mathrubhumi conclave will offer sparkling insights and discussions on driving business growth for a fabulous upcoming Onam season. An illustrious list of names comprising managing directors, CEOs and CMOs of various national and international brands would be participating in the event”.
The conclave will also offer exclusive access to the results of consumer research across the state. It shall communicate growing demand, opportunities and government policies that will help in overcoming the market dip faced last year.