Aiming to serve the long-standing need of the large LGBTQIA+ community in India, Matrimony.com has rolled out RainbowLuv, a matchmaking and relationship app to help them find serious and meaningful relationships. 45+ gender identities, 122+ orientation tags, and 48+ pronouns have been included in the app.
As an inclusive platform for queer people across the LGBTQIA+ spectrum, no matter the sexual orientation or gender identity, people including gay, lesbian, bisexual, trans, non-binary, asexual, aromantic, polyamorous or any other identity, can find profiles of other like-minded people to date and bond with.
Talking about the service during the launch, Arjun Bhatia, Chief Marketing Officer – Matrimony.com says, “Matrimony.com believes in empowering every individual to find a preferred partner. When it comes to serious matchmaking, the LGBTQIA+ community has been largely underserved and we wanted to provide a safe and trusted platform for them. The genesis for starting this service itself was from some of the community members who reached out to us in the past year or so. After multiple discussions & workshops with the community, the service was conceived and developed. The RainbowLuv app is thus unique in many ways having been made by the community for the community. We hope this platform will help every LGBTQIA+ member looking for a partner.”
RainbowLuv comes after the launch of Jodii App, a matrimony service in 9 regional languages, earlier in the year, that caters to non-graduates (Diploma, 12th, 10th std. or below), working in blue-collared jobs, addressing the matchmaking needs of millions of Indians in their mother tongue.
To ensure that the profile picture a member sees and the person they meet are the same, RainbowLuv demands that every member has to verify their profile by uploading a selfie during the registration process and hosts only genuine profiles that are government ID-verified. Users of RainbowLuv have total control over their personal data, including images, phone numbers, and email addresses. Additionally, it allowed the user to hide their images and contact information, showing them only to matches they were interested in.