GroupM media agency Maxus has opened an office in Taiwan.
Maxus Taipei will be led by Nicky Huang, who joins the agency as senior director from GroupM sibling MEC and will lead a team of five staff.
The agency will services clients including Jetstar, Subaru, OtterBox, UPS and Hoyu.
Ajit Varghese, Maxus’ APAC CEO, noted that Taiwan is Asia’s fifth largest economy, and gives the agency “huge opportunities for growth,” particularly in the service and electronics industries.
“The advertising industry in Taiwan is growing at a phenomenal pace and by launching Maxus Taiwan, we have a great opportunity to be leading change for our clients within the region,” he commented.
Huang, who has 15 years experience with agency brands including Zenith, OMD and Mindshare, said Maxus would bring “a wonderful combination of qualified experience and youthful vibrancy to Taiwan.”