Tuesday, June 24, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Advertising

Maxxis Tyres hires First Partners for its PR mandate

by MN4U Bureau
June 26, 2018
in Advertising, Featured
Reading Time: 1 min read
A A
Maxxis Tyres hires First Partners for its PR mandate

Share Share ShareShare

New Delhi: Maxxis Rubber India, a sub-company of Maxxis Group, the world’s largest two-wheeler tyre manufacturer which is also the ninth largest tyre manufacturer in the world, has appointed First Partners Communications as its public relations consultant for India following a multi-agency pitch. First Partners’ mandate involves supporting Maxxis Tyres corporate communication and brand initiatives across all Maxxis offerings in India.

ADVERTISEMENT

First Partners’ mandate is to develop and implement a strategic communications framework for Maxxis Tyres by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.

Bing-Lin Wu, Assistant Vice President, Commercial Division, Maxxis India
Bing-Lin Wu

Mr. Bing-Lin Wu, Assistant Vice President, Commercial Division, Maxxis India said “We have been particularly impressed by First Partner’s business outcome driven communication approach. We are positive that their expertise in handling auto mandates will play a pivotal role in delivering a well-planned communication strategy that aligns with our business objectives.”

Atul Ahluwalia
Atul Ahluwalia

Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are delighted to be a part of Maxxis Tyres journey in managing the strategic communications of their corporate brand, products and services. This win helps us consolidate our auto expertise across a key market segment. We look forward to a long-term and successful association with Maxxis Tyres.”

Maxxis India recently inaugurated their first manufacturing facility in Sanand Gujarat and India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026.

Tags: Assistant Vice PresidentAtul AhluwaliaBing-Lin WuCommercial DivisionFirst PartnersFounding PartnerMaxxis GroupMaxxis IndiaMaxxis Tyrespublic relations consultant

RECENT POSTS

Zuno partners with Hashtag Orange to drive Internal and External Communications
Advertising

Zuno partners with Hashtag Orange to drive Internal and External Communications

June 24, 2025
0

Mumbai: Zuno General Insurance, formerly known as Edelweiss General Insurance, has appointed Hashtag Orange (Mumbai) as its official communications agency...

Read more
Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

Read more
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Advertising

India Closes Cannes Lions 2025 on a High, Doubles Medal Tally with 32 Wins

June 21, 2025
0

Cannes, France: India wrapped up its campaign at the Cannes Lions International Festival of Creativity 2025 on a triumphant note,...

Read more
WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

Read more
Havas Media extends Global Partnership with Wolverine Worldwide
Advertising

Havas Media extends Global Partnership with Wolverine Worldwide

June 20, 2025
0

New York: Havas Media Network has announced the renewal of its global media agency of record partnership with Wolverine Worldwide,...

Read more
FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House
Advertising

FCB Kinnect launches ‘Cannes You Be a Juror?’ to replicate the Cannes Lions Judging Experience In-House

June 20, 2025
0

Mumbai: In a bold, industry-first move, FCB Kinnect has introduced ‘Cannes You Be a Juror?’, a unique internal initiative that...

Read more

LATEST NEWS

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
Adfactors PR names Hemant Gaule as Senior Vice President – Growth & Development InitiativesAdfactors PR names Hemant Gaule as Senior Vice President – Growth & Development Initiatives

Adfactors PR names Hemant Gaule as Senior Vice President – Growth & Development Initiatives

June 24, 2025

ANALYSIS

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study
Analysis

Only 3% of companies achieve cross-functional AI synergy; marketing and IT co-innovation is crucial for thriving in the AI era: Bounteous x Accolite Study

June 24, 2025
0

Chennai: Organizations that prioritize innovation and collaboration are twice as likely to achieve double-digit growth, according to a new global...

PEOPLE

Actimedia PR & Digital CEO Trupti Vasudev named to the board of Travel Lifestyle Network
People

Actimedia PR & Digital CEO Trupti Vasudev named to the board of Travel Lifestyle Network

June 24, 2025
0

Mumbai: Travel Lifestyle Network (TLN), a global network of 25 independent communications agency specialising in travel and lifestyle, has announced...

MARKETING

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing
Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
0

Gurugram: HCBS Developments, one of Gurugram’s foremost real estate developers, has announced the appointment of Mohit Kalia as Senior Vice...

Subscribe to Newsletters

ADVERTISING

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away
Advertising

Dominic Proctor, WPP Media Pioneer and Mindshare Co-Founder, Passes Away

June 23, 2025
0

London: Dominic Proctor, one of the most transformative figures in the global media landscape and a foundational force behind WPP’s media...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry
Authors Corner

Viewer Mindshare: Smart TV and Smartphones shaping the future of entertainment industry

June 24, 2025
0

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee Telugu announces World Television Premiere of Thandel on June 29

Zee Telugu announces World Television Premiere of Thandel on June 29

June 24, 2025
HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

HCBS Developments names Mohit Kalia as Senior Vice President – Sales and Marketing

June 24, 2025
Adfactors PR names Hemant Gaule as Senior Vice President – Growth & Development InitiativesAdfactors PR names Hemant Gaule as Senior Vice President – Growth & Development Initiatives

Adfactors PR names Hemant Gaule as Senior Vice President – Growth & Development Initiatives

June 24, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.