Mumbai: Maybelline New York, a makeup brand has announced the launch of the all-new Maybelline Super Stay Lumi-Matte Foundation, in India with Bollywood celebrity Suhana Khan.
Schbang Motion Pictures in collaboration with Maybelline New York India crafted a dynamic digital video commercial ad film (DVC) showcasing the Super Stay Lumi-Matte Foundation featuring brand ambassador Suhana Khan, who is seen testing the foundation, highlighting its lightweight feel and flawless finish. This film offers viewers a detailed look at the product’s benefits.
In addition to the DVC, the Schbang team also developed in-house content (self-shot static posts and reels) that supplemented the launch. The company said that the overall campaign organically garnered over three million impressions, reaching over three million people and achieving an engagement rate of 4.06%. The campaign also added over 10K new followers, achieved 3.8M + video views.
Ketaki Suri, director Schbang Motion Pictures expressed, “It’s been an absolute delight working on the Maybelline DVC for the launch of the Super Stay Lumi-Matte Foundation. Suhana Khan’s vibrant energy infused the project with relatability, making it resonate with consumers. We showcased the USPs in a captivating way, capturing every detail of the Super Stay Lumi-Matte foundation, from its texture to application.”
The Maybelline Super Stay Lumi-Matte Foundation is tailored for young, urban millennials and existing makeup enthusiasts. This foundation aims to redefine the standards of long-wear and lightweight makeup.
The Super Stay Lumi-Matte Foundation is crafted with ‘Light as Air’ technology, featuring airy pigments and a net-like film for comfortable, transfer-resistant wear lasting up to 30HR. This innovative formula strikes a perfect balance, providing a matte finish to control shine while delivering a luminous glow that enhances natural beauty. The campaign’s tagline, ‘Longwear Goes Light As Air,’ aims to encapsulate the foundation’s dual promise of long-lasting wear and a feather-light feel, appealing to those seeking both durability and comfort in their makeup.
