Mumbai: ONE Entertainment announced a deal signed today between Playtrex, a leading developer of next generation of social casino games, and Hero Digital Entertainment, a leading mobile games publisher, for client Floyd May weather as the presenter of their popular mobile game, Wild Poker.
“As soon as I saw Wild Poker, I knew I wanted to become part of it,” said Mayweather. “I’m constantly asked to put my name on stuff, but Wild Poker is different than any game I’ve ever seen. It’s poker, but it goes to the next level. There’s a whole new level of strategy with the power ups. It’s a cutting edge game, this is that next thing and like everything I put my name on. Wild Poker is the best ever.”
Wild Poker, the celebrity game is expected to receive humongous response from Floyd Mayweather’s fans across the globe. The celebrity gaming has been an upcoming trend in the industry. India-based JetSynthesys Pvt. Ltd. has been one of the pioneers in driving celebrity gaming among audeinces not only in the US but also in India. In India, JetSynthesys has the Bollywood Star Salman Khan and the reknowned Cricket Maestro Sachin Tendulkar on board to launch their official mobile games.
Wild Poker is a social casino adventure game that offers Texas Hold’em Poker with a unique twist. On top of the regular card game, Wild Poker adds elements of strategy and adventure such as real-time decision-making, power-ups, journey, character development and more to increase the fun and overall exhilaration factor. Players must embrace the spirit of their favorite animal characters and strategically deploy special skills, such as the shark’s sharp sense of smell to detect another player’s fear or the giraffe’s elongated neck to peer over another player’s shoulder. As players advance in the game, they level up and unlock new characters with different abilities and go on a journey that no traditional casino-style game can offer.
“We are ecstatic to attach one of the world’s most recognizable athletes to Wild Poker,” said Ed Mills, Hero Digital Entertainment CEO.
On this occasion, Rajan Navani, Vice Chairman and Managing Director at JetSynthesys, said “We are very delighted about this partnership with Floyd Mayweather. We have been constantly setting benchmarks in the gaming markets across the globe with celebity gaming and wish to continue to take this trend forward and aim to produce world class games for gaming enthusiasts”.
Daniel Kashmir, CEO at Playtrex, said “Our mission with Wild Poker is to evolve the social casino genre to make it more fun and appealing to all types of players. By adding Floyd as a presenter within the game, it shows that we are committed to providing game experiences that can’t be found in any other social casino game.”
Floyd Mayweather will be integrated into the game both as a character and as a presenter, introducing new hands and offering players tips on how to play the game successfully. He will also appear as one of the poker players, allowing gamers to choose to play their hands as Floyd Mayweather and take advantage of his special skills.
“Merging the mobile gaming experience with Brand Mayweather was an organic fit. ONE Entertainment looks forward to introducing Wild Poker to Floyd’s 50 million plus global fan base. This partnership is a sneak preview of the future of the brand’s diverse and entertainment-fueled portfolio post-fighting,” stated Mayweather International Brand Manager and ONE Entertainment CEO Brent A. Johnson, JD.