Mumbai: mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimization.
In 2018, mCanvas launched the first ad platform in India for running non-standard IAB ads programmatically on the mobile web. With that, mCanvas brought its engaging and immersive sensory-rich ads to the programmatic world. Today it offers premium and exclusive inventory of 120 top content publishers via leading DSPs.
Adobe Advertising Cloud simplifies the delivery of video, display, audio, and searches advertising across multiple channels and screens. Adobe Advertising Cloud will now enable advertisers to access mCanvas’ custom ad formats that integrate phone features and sensors for better storytelling.
Commenting on the integration, Vikram Vijay Chande, Head – Adobe Advertising Cloud, Customer Success – India says, “At Adobe Advertising Cloud, we help brands deliver connected advertising experiences across Search, DSP, and Creative. We’re really excited about partnering with mCanvas to give our brands new ways to engage their audiences; offering our clients innovative creative experiences through immersive ad formats.”
According to recent research reports, the demand to make digital ads programmatically available has been growing at 70% year-on-year in India. Enhanced targeting capabilities, access to real-time data and insights to make instant optimization choices, transparency, and efficiency in achieving business goals, along with increased control over ad spends are some of the key benefits of programmatic advertising, that lends itself as a profitable option for digital advertisers.
“Delivering optimal value to our clients is key and it is imperative for us to offer our ads programmatically. We are excited about this integration because it will help us deliver our clients’ business goals with data-driven insights,” says Indrani Khanvilkar, Director – National Sales, mCanvas.
Vishal Rupani, Co-founder & CEO, mCanvas concludes, “In light of the steady increase in the demand to make ads programmatically available, we are happy to integrate with Adobe Advertising Cloud DSP. We have spearheaded programmatic advertising in the rich-media mobile ad industry, and we will continue leveraging its power to offer our innovative solutions.”