Mumbai: mCanvas, the experiential storytelling ad platform for small screens, today announced that it has partnered with Admatik, the Malaysia-based ad tech platform that focuses on delivering better value, outcomes and performance by combining creativity with technology.
As a step towards international expansion, mCanvas will now extend its award-winning technology and creative services exclusively in Malaysia to Admatik, to produce high-quality, rich-media mobile ads.
Together, Admatik and mCanvas have successfully executed campaigns for some of Admatik’s top brands like AIA Malaysia, Mercedes-Benz and Maxis among others during the pilot stage.
Speaking on the partnership, Tony Kan, Managing Director, Admatik said, “Advancing our creative and technological offerings to clients to stay ahead of the competition here was paramount. mCanvas has a proven track record of delivering quality, engagement-driven ads for users on mobile. Creating effective brand experiences is at the core of what we do and it’s imperative for us to leverage their strength to provide tech-driven mobile ads to our clients in order to stay relevant in a competitive industry.”
Delivering high-impact mobile campaigns, mCanvas has created engaging ads for top-tier brands like Adidas, Coca-Cola, Disney, and Nissan among others. Utilising its user-initiated, non-intrusive mobile formats – Scroller, Sticker, Streambox and Spotlight, the company has enabled brands to successfully engage their audiences on well-known publisher websites. In addition to the ad formats, Admatik has access to mCanvas’ interactive sponsored content marketing solution – Smarticle.
Vishal Rupani, CEO and Co-founder, mCanvas said, “We are excited about this partnership, as it presents us with an excellent opportunity to expand our international footprint. Having worked with 400+ brands and 120+ comScore Tier 1 publishers in India over the past five years, we expect to replicate our success in Malaysia together with Admatik.”