New Delhi: With highest number of Finalists across the APAC region , McCann Worldgroup India leads WARC Prize for Asian Strategy shortlists announced yesterday
Among the 22 campaigns shortlisted in the region Indian agencies lead the way with the most campaigns shortlisted (8), followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1), Vietnam (1) and Regional (1).
McCann Worldgroup India has leads the list with three shortlists for its campaigns ‘Coke2home’ (The Coca-Cola Company), ‘Overcoming India’s Toilet Divide’ (Harpic), and ‘How Zomato won the game before the game’ (Zomato).
Coca-Cola, Nike, McDonald’s, Samsung and Zomato are among the 22 brands whose campaigns have been shortlisted from across the APAC region in a search for the smartest strategic ideas from Asia’s marketing industry. A variety of categories are represented, including automotive, finance, FMCG, telecommunications and travel, with both international and local brands included on the the shortlist, which covers entries from nine markets.
A panel of 26 client- and agency-side experts will decide the winners, and the top papers will share a US$10,000 prize fund. The winners will be announced October 21.
McCann Worldgroup India was the No.1 agency in the world in the WARC 100 Effective rankings in 2019.