Mumbai : MEC has named Siddharth Surana as Head of Digital, South and South East Asia and Antony Yiu as Head of Digital, North Asia. The announcement was made by Raj Gupta, Chief Strategy Officer, APAC.
Speaking on the appointments, Raj Gupta said, “At MEC, we have been helping our clients drive a seismic shifts in their understanding and use of digital and data to drive both their brand and business growth. This has meant an increasing focus on bringing more senior digital talent into MEC in the region. I believe that with Siddharth and Antony heading up this important area, we’ll be able to accelerate our current success and create even better results for our clients in the region in the future.”
Antony Yiu and Siddharth Surana will work on digital development across MEC’s clients in Asia Pacific and will also be responsible for both new business and MEC’s market development. They both report to Raj Gupta.
Siddharth Surana commented, “I am honoured to be taking on this new role, and I look forward to lead MEC’s digital capabilities, drive innovation and the adaption of new technology across the region. Asia Pacific is an amazing market, a real growth engine for the global economy, and I’m excited about helping MEC thrive in the region.”
Antony Yiu said, “MEC has a strong digital offer in the region, and I look forward to working with Siddharth to further cement our position here and keep our clients ahead of the digital and data transformation that continues to transform their businesses.”
Siddharth joins MEC from Havas Media where he was General Manager and responsible for international digital and performance marketing across Asia Pacific. He has been a pioneer in digital, having launched one of the first education ecommerce sites back in 2001. Siddharth has worked in the media industry for over a decade, managing large digital pitches and leading work for clients like AXA Insurance, Citibank ASEAN, Singtel and Changi Airport.
Antony joined MEC two years ago as Head of Performance, Asia Pacific. He has since been focused on developing the Hong Kong and Global Solutions (Singapore) performance practices and has successfully brought a large number of new digital performance only clients to MEC. In 2015, Antony was named one of Campaign Asia-Pacific’s 40 under 40.
