Chennai : GroupM agency MEC India’s Chennai office has been awarded the media duties for ParentCircle, for its upcoming products and platform. MEC won this account after a multi-agency pitch.
A household brand of Shri Harini Media Ltd (A Ramco group associate), ParentCircle started off as an English monthly magazine that caters to various subjects related to parenting and child development.
After tasting its initial success, SHML also garnered mileage with Chellamey – a monthly Tamil magazine exclusively designed for Tamil reading audience around the subjects of parenting and child development.
Taking this success further in an anticipation to strengthen its product portfolio, ParentCircle is planning to launch its new product in the market and create a demand for subjects like parenting and child development.
Commenting on the win, T. Gangadhar, MD, MEC India said, “We are delighted to associate with Parentcircle. ParentCircle is driven by a vision to bring about a positive transformation in the Indian parenting community. We look forward to an exciting partnership”.
Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “This is another significant moment for ParentCircle. We are extremely pleased to partner with MEC to help us in our growth strategy. Given the proven record of MEC worldwide, we believe this partnership should bring in more efficiency into our overall media planning. We now are best placed to optimise the opportunities available in the market.”
The account will be led from MEC’s Chennai branch.