Mumbai: MEC India, a leading media agency, have been awarded the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch.
Started by FMCG stalwart and a serial entrepreneur, Mr. A Mahendran (former MD Godrej Consumer Products), Global CP is a ‘’synthetic’’ start up all set to make its foray in to the FMCG market with product offering in chocolates, confectionery, beverages (juices, mineral water) as well as snacks .
Incepted a year ago with an investment of Rs. 315 crore from Goldman Sachs and Mitsui Ventures, the company has built its management team with FMCG professionals from reputed multinational and Indian organizations. The first brand to roll out is LuvIt – a new brand in the chocolate market with an extensive portfolio of 9 variants and 14 SKUs.
Commenting on the win, T. Gangadhar, MD, MEC India said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring”.
Anuradha Narasimhan, EVP – Sales and Marketing Global CP says, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC India who bring in media as well as activation expertise in the offline and online spaces”.