Mumbai: Media Moments, leading marketing communication consultancy that delivers integrated communications services to some of the best Indian and global companies, has recently announced the launch of its new business vertical (http://mediamoments.in/bfsi/) that intends to offer brand building, digital and creative expertise to banking and financial sector (BFSI). This new move comes after demonstrating 11 years of success in offering innovative marketing and communication services to a bouquet of global brands across consumer tech, consumer durables, fashion, real estate, retail and e-commerce space.
Over the last few years, digital technologies have transformed the BFSI industry globally. Digital transformation in the sector has led brands in banking, finance and insurance sectors to reach and interact with customers on a broader aspect, through technology, integrated apps, and digital channels. Hence aligning digital strategies to customer lifestyle/touchpoints through intelligent marketing solutions & advanced analytics that offer personalized experiences has become a prerequisite for brands in the financial sector. With a dedicated team and budget to grow themselves digitally, these brands require expert consultants who not only guide them towards digital growth but also help them execute and implement these strategies successfully.
With this new vertical, Media Moments aims to bridge this gap and vows to offer the highest impact marketing strategies and measurable financial marketing solutions for search engine optimization (SEO), pay-per- click advertising (PPC), content marketing, data analytics and marketing automation, video Marketing and integrated marketing. This narrow focus and specialized service offering will help the agency to remain on the forefront of industry trends in the BFSI sector and easily integrate with the brand’s existing marketing teams.
Commenting on the expansion, Mr. Sandeep Sreekumar, Managing Director, Media Moments, said, “Broad sectors like BFSI cannot be treated as other sectors, they need expert support to help in disruption and growth strategies. With this new vertical we aim to solve such business growth challenges and work with C-Suite executives to curate solutions and strategies that perfectly blend business goals with new age digital techniques. With this narrow focus on the BFSI sector, we also bring immediate value, in-depth knowledge and expertise from our experience of working with renowned brands in the sector over the years.”
The new division will be led by a team of experienced strategists, analysts and creative professionals who are experts in the BFSI domain.
Talking further about Media Moments expansion Sandeep added, “The launch of new vertical is part of our aggressive plan and long term growth strategy. Over the last 11 years, we have developed a deep consumer understanding and delivered award winning integrated campaigns, AI based solutions, consumer-centric ad films, videos and offered end to end digital solutions for brands across categories. We are very excited with this new launch and look forward to delve deeper into the sector and help brands improve their digital performance”