Mumbai: Madison Media Plus has won the account of PepperTap, India’s leading on-demand grocery delivery service founded by Navneet Singh and Milind Sharma.
The company is based out of Gurgaon, Haryana, and kick started its operations in November 2014. It aims to provide patrons with the best-in-breed experience in the least possible time. The company’s business model is unique to India and similar to Instacart in the US.
PepperTap recently raised $40 million in its Series B funding from Snapdeal, Innoven Capital, Sequoia India, SAIF and other new investors to take its total funding to $51 million.
PepperTap VP Marketing Tahseen Quadri said, “With Madison’s credentials and impressive track record, I’m confident that they are the perfect team to help PepperTap create a successful Brand. I have full faith that Madison’s capabilities align perfectly with the brand’s vision and growth strategy.”
Madison Media & OOH Group CEO Vikram Sakhuja said, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.”
Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, OYO Rooms, Shaadi.com, Viber, Metro Cash & Carry, Cricbuzz.com, Amul Hosiery, DHFL, Zigy.com, Milton, I Love Diamonds and Bandhan Bank among others.
The account will be handled out of the Madison Media’s Delhi office.