Meesho, an e-commerce marketplace, claims high traction and participation for the second leg of its brand campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’. The company stated that the campaign is aimed at positioning Meesho as a horizontal e-commerce destination.
Launched in January, the first leg of the campaign included three dedicated TVCs featuring the protagonists’ struggle with resources – until they realised that all the products they needed were available at affordable prices on Meesho. The next leg of the campaign explores viral reels with influencers to highlight Meesho’s vast selection of quality products.
Influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, Anisha Dixit, Kishen Das and Kabita Singh, among others, repurposed viral social media trends with a unique twist in these reels. Each reel replicates a trend with products from Meesho integrated into the content, helping audiences figure out where they can buy products featured by their favourite influencers. These influencers also encouraged their followers to participate in the campaign.
The platform stated that the campaign reached 1.3 million engagements collectively on the social media platforms Facebook and Instagram.
Commenting on this, Nilesh Gupta, Senior Director, Growth at Meesho, said, “We have always believed in reaching out to our consumers in unique and captivating ways. Through this campaign, we wanted to unleash the full potential of trending content and influencers to highlight our vast selection of quality products at the lowest prices. We have been able to leverage the lucrative format of ‘reels’ to engage with our customers in a manner that resonates strongly with them. The campaign has been a tremendous success and we have reached 60 million people while receiving an overwhelming response from them. With over 100 million product listings, shoppers on Meesho can find everything at great value to help them fulfil their shopping aspirations ”
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