E-commerce marketplace Meesho unveiled its start-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With this Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.
The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho.
Nilesh Gupta, General Manager, Growth at Meesho, said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.
The campaign features a total of 4 films that will be amplified through television and digital platforms.
Campaign Credits:
Creative Agency: Moonshot
Talent Partners: Collective Artists Network
Production House: Nirvana Films, ZigZag Films
Director: Kishore Iyer, Abhijit Sudhakar.
Media Partner: Mindshare
Social Media Partner: WLDD Private Limited
